Lead management revolves around how you maintain the leads and accounts in your sales funnel, from beginning to end and at every stage in between. It includes generating, evaluating, nurturing, and handing off leads to sales, and it’s important to keep all of your strategies updated as buyer expectations continue to evolve.
4 Keys to Nurture Leads and Customers by Creating an Emotional ConnectionBy: Dayna Rothman
Agencies Anonymous: 6-Step Program to Overcoming Lead Nurturing FailuresBy: Dayna Rothman
Reactivating Your Database – Key Steps to Getting Your Leads to Re-engageBy: Maria Pergolino