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Marketing Technology

Marketing technology (MarTech) is essential to creating agile and fluid structures, and driving customer engagement. By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions.

Marketing Technology

Social CRM: The Latest Evolution for Managing Customer Relationships

By: Maria Pergolino

Marketing Technology

Salesforce Buys Jigsaw – What it Means for B2B Marketing and Sales

By: Jon Miller

Marketing Technology

Making Sense of the Chaos: Social CRM with Bill Odell

By: Maria Pergolino

Marketing Technology

Thoughts on Salesforce and Google

By: Phil Fernandez
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