Demand generation is a set of marketing tactics that helps to create awareness about your brand and your products and services to grow your leads or contacts. It can be similar, in many ways, to lead generation.
5 Reasons Why Lead Management is more than Lead Nurturing and ScoringBy: Jon Miller
IDC Workbook: Optimizing Marketing and Sales Lead Management with Marketing AutomationBy: Jon Miller
IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue CycleBy: Phil Fernandez