Lead management revolves around how you maintain the leads and accounts in your sales funnel, from beginning to end and at every stage in between. It includes generating, evaluating, nurturing, and handing off leads to sales, and it’s important to keep all of your strategies updated as buyer expectations continue to evolve.
5 Reasons Why Lead Management is more than Lead Nurturing and ScoringBy: Jon Miller
IDC Workbook: Optimizing Marketing and Sales Lead Management with Marketing AutomationBy: Jon Miller
IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue CycleBy: Phil Fernandez