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Customer Marketing

Customer marketing, or customer base marketing, is marketing that extends beyond acquiring customers and aims to identify and market additional products or services to existing customers, retain them as customers, and develop them into advocates.

Customer Marketing

7 Questions to Ask Before Launching a B2B Referral Program

By: Jignesh Shah

Customer Marketing

4 Steps to Creating a Launch Plan for Your New Customers

By: Anne Janzer

Customer Marketing

The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

By: Russell Rothstein

Customer Marketing

Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing

By: Amanda Scigaj

Customer Marketing

4 Areas of Importance to Focus on When Creating a Customer Community

By: Liz (Courter) Oseguera

Customer Marketing

Building a B2B Marketing Brand Advocate Army

By: Heather Watkins

Customer Marketing

Community? We Don’t Need No Stinkin’ Community!

By: Rick Siegfried

Customer Marketing

Why is Customer Advocacy Important?

By: Caroline Ruggiero
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