Phil Fernandez

Phil Fernandez

Phil is former Chairman and CEO of Marketo. He is a Silicon Valley veteran, with more than 30 years of experience building and leading breakout technology companies. Phil is a well-known writer and speaker on topics related to digital marketing, marketing automation, big data, and entrepreneurialism, and is the author of Revenue Disruption (Wiley, 2012), which delivers bold new strategies for any company to transform its sales and marketing to accelerate revenue.

Modern Marketing

Five Tips for Building a Successful Start-up Using Marketing Automation and More…

By: Phil Fernandez

Social Media Marketing

‘Social’ and Revenue Performance Management are Closely Linked In Driving Outsized Revenue…

By: Phil Fernandez

Marketing Metrics

‘More Intelligent’ Marketing Drives Revenue Performance Management and ROI

By: Phil Fernandez

Modern Marketing

Being ‘More Connected’ – Another Key Step in Owning a Seat at…

By: Phil Fernandez

Social Media Marketing

‘More Social’: Part Two of Owning a Seat at the Revenue Performance…

By: Phil Fernandez

Modern Marketing

Grabbing and Owning a Seat at the Revenue Table

By: Phil Fernandez

Product and Industry

ExactTarget, Marketo Announce Strategic Partnership to Integrate Marketing Technologies

By: Phil Fernandez

Social Media Marketing

Social Media Shift Causing Ongoing ‘Sea Change’ in Revenue Process

By: Phil Fernandez

Modern Marketing

Fergus Gloster, Managing Director of EMEA, Discusses Marketo’s Rapid International Expansion and…

By: Phil Fernandez

Modern Marketing

New Study Quantifies Dramatic Growth From Revenue Performance Management

By: Phil Fernandez

Demand Generation

Emergence of Demand Generation Role Drastically Alters Marketing Landscape

By: Phil Fernandez

Marketing Metrics

Data Analytics: ‘Connecting the Dots’ to Spur Outsized Revenue Performance

By: Phil Fernandez

Sales

Improving Sales Efficiency and Productivity Crucial to Driving Revenue Growth

By: Phil Fernandez

Modern Marketing

Rapid Pace of Change Driving Business Velocity, Revenue Growth

By: Phil Fernandez

Sales

Neither an ‘Island’ nor a ‘King’: Bold New Sales Strategies Driving Revenue…

By: Phil Fernandez

Modern Marketing

What the iPad Revolution Means to The Future of Sales and Marketing

By: Phil Fernandez

Modern Marketing

Doug Laird of QlikView Discusses Huge Success of Revenue-Building Campaign Tied to…

By: Phil Fernandez

Product and Industry

Marketo’s First Chief Revenue Officer: Practicing What We Preach

By: Phil Fernandez

Email Marketing

Peak Email: Get Prepared for a New World of Customer Communications

By: Phil Fernandez

Modern Marketing

Leveraging the ‘Virtuous Cycle’ to Drive Outsized Revenue Performance

By: Phil Fernandez

Modern Marketing

Carpe Annum! This is the Moment to Drive Growth

By: Phil Fernandez

Modern Marketing

Creating Opportunity Out of Turmoil

By: Phil Fernandez

Modern Marketing

Igniting Outsized Revenue Growth in 2011

By: Phil Fernandez

Modern Marketing

The 2011 Growth Imperative

By: Phil Fernandez

Modern Marketing

Do you need a Chief Revenue Officer?

By: Phil Fernandez

Product and Industry

Marketo Secures $25 Million in New Financing to Help Customers Drive Revenue…

By: Phil Fernandez

Product and Industry

Growing a Great SaaS Business

By: Phil Fernandez