Patrick Groover

Patrick Groover

Patrick Groover is a Solutions Consultant at Marketo, with experience designing, developing, and implementing strategic marketing initiatives that leverage technology. His industry experience includes big data, manufacturing, start-ups, and technology companies. He's passionate about the application of marketing automation to business objectives and his interests include whitewater kayaking, hiking, and camping.

Engagement Marketing

Staying Top-of-Mind Within the Modern Digital Landscape

By: Patrick Groover

Modern Marketing

History Repeats Itself, Even in Marketing

By: Patrick Groover

Marketing Metrics

Key Marketing Metrics for Buyer Journey Conversions

By: Patrick Groover

Engagement Marketing

How to Scale Your Marketing Strategy Without Sacrificing Engagement

By: Patrick Groover

Engagement Marketing

Make the Shift from Automation to Engagement Marketing

By: Patrick Groover

Engagement Marketing

How to Drive Considered Purchases in Consumer Marketing

By: Patrick Groover

Marketing Automation

A 3-Point Health Check for Your Marketing Strategy

By: Patrick Groover

Account-Based Marketing

How to Automate Your Account-Based Marketing Strategy

By: Patrick Groover

Marketing Automation

A Tale of Marketing Halloween Horrors

By: Patrick Groover

Marketing Automation

3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns

By: Patrick Groover

Marketing Automation

3 Core Functionalities for Multi-Channel Marketing

By: Patrick Groover

Targeting and Personalization

5 Ways to Get Personal With Your Audience at Scale

By: Patrick Groover

Account-Based Marketing

5 Core Components of a Successful ABM Strategy

By: Patrick Groover

Marketing Automation

How to Find a Marketing Automation Platform That Grows With You

By: Patrick Groover

Marketing Automation

There’s No Place Like Home: Centralizing Your Marketing Channels with Marketing Automation

By: Patrick Groover

Sales Marketing Alignment

Why Marketing Automation is the Key to Sharing Strategic Insights with Sales

By: Patrick Groover

Modern Marketing

Marketing Careers Spotlight: So You Want to Be a Marketing Systems Manager

By: Patrick Groover

Marketing Automation

Take to the Open Road: Reduce Rework and Automate the Buyer Journey…

By: Patrick Groover