Adobe Blog CMO by Adobe
Mike Madden

Mike Madden

Mike Madden is a Sr. Marketing Manager at Marketo. He runs the SMB Demand Generation team for North America as well as Marketo's Center of Excellence Demand Generation strategy. Outside of work, he is a big fan of M&Ms, early morning rounds of golf, and hiking.

Email Marketing

Why Email Marketing Still Rules (Plus 3 Tips to Increase Engagement)

By: Mike Madden

Email Marketing

5 Email Marketing Strategies to Try in 2018

By: Mike Madden

Email Marketing

What Email Subject Line Length Works Best?

By: Mike Madden

Email Marketing

6 Email Marketing Tips for the B2B Marketer

By: Mike Madden

Email Marketing

5 Ways to Make Your Lead Nurturing Emails Stand Out

By: Mike Madden

Email Marketing

HTML or Text Emails: Which is Better?

By: Mike Madden

Nurturing

5 Common Mistakes that Destroy a Drip Campaign

By: Mike Madden

Content Marketing

Why Buying Stages Are Really Investment Stages

By: Mike Madden

Modern Marketing

3 Things You Can Learn About Marketing from Man’s Best Friend

By: Mike Madden

Marketing Metrics

What Can You Buy With A MQL?

By: Mike Madden

Email Marketing

Tips & Tricks for Optimizing Your Emails

By: Mike Madden

Email Marketing

5 Email Reactivation Campaigns That Win Subscribers Back

By: Mike Madden

Marketing Automation

3 Ways Marketing Automation Changed My Life

By: Mike Madden

Modern Marketing

5 Ways to Find Marketing Inspiration in Your Daily Life

By: Mike Madden

Email Marketing

The Email Marketing Superhero: ALT Tag

By: Mike Madden

Testing and Optimization

3 Simple Ways to Increase Your Landing Page Conversions

By: Mike Madden

Modern Marketing

4 Marketing Lessons I Learned from Being a Mascot

By: Mike Madden

Email Marketing

3 Big Email Marketing Mistakes That Are Hurting Your Campaigns

By: Mike Madden

Email Marketing

You’ve Got Mail: 5 Things Your Subject Lines Are Missing

By: Mike Madden

Email Marketing

[Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns

By: Mike Madden

Email Marketing

A/B Testing in Real Life: An Email Marketer’s Journey through Online Dating

By: Mike Madden

Email Marketing

3 Strategies for Maximizing Email Deliverability

By: Mike Madden

Email Marketing

3 Email Marketing Must-Haves to Tackle the Evolving Inbox

By: Mike Madden