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Mike Madden is a Demand Generation Program Manager at Marketo. He works on email strategy, execution, and analysis. Outside of work, he is a big fan of M&Ms, early morning rounds of golf, and hiking.
6 Email Marketing Tips for the B2B Marketer
5 Ways to Make Your Lead Nurturing Emails Stand Out
HTML or Text Emails: Which is Better?
5 Common Mistakes that Destroy a Drip Campaign
Why Buying Stages Are Really Investment Stages
3 Things You Can Learn About Marketing from Man’s Best Friend
What Can You Buy With A MQL?
Tips & Tricks for Optimizing Your Emails
5 Email Reactivation Campaigns That Win Subscribers Back
3 Ways Marketing Automation Changed My Life
5 Ways to Find Marketing Inspiration in Your Daily Life
The Email Marketing Superhero: ALT Tag
3 Simple Ways to Increase Your Landing Page Conversions
4 Marketing Lessons I Learned from Being a Mascot
3 Big Email Marketing Mistakes That Are Hurting Your Campaigns
You’ve Got Mail: 5 Things Your Subject Lines Are Missing
[Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns
A/B Testing in Real Life: An Email Marketer’s Journey through Online Dating
3 Strategies for Maximizing Email Deliverability
3 Email Marketing Must-Haves to Tackle the Evolving Inbox