Marissa Lyman

Marissa Lyman

Marissa is the Director of Strategic Marketing Initiatives for Marketo, working across the marketing leadership team to drive scale and growth. She previously served as Senior Manager of Corporate Communications for Marketo, focusing on the company’s corporate narrative and positioning. She has built thought leadership platforms for Marketo executives and driven cross-functional strategies that tell the stories of the company’s customers and partners. Marissa also co-authored “The State of Engagement,” a global report featuring insights from more than 2,000 marketers and consumers. Marissa joined Marketo in 2015 from Ogilvy, a WPP-owned advertising, marketing, and public relations firm, where she specialized…