Liam Barnes is an SEO specialist, passionate about data science, experimentation, and strategy. As an MBA candidate at the W.P. Carey School of Business, he wakes up every day looking to learn new and effective ways to benefit his clients. He has used his skills learned as a specialist and in business analytics to discover trends in the space, as well as utilize these trends to successfully implement data-backed strategies for his clients. Liam is in charge of driving growth for Directive's enterprise clients.