Giselle Abramovich

Giselle Abramovich

Giselle Abramovich is Senior & Strategic Editor for Enterprise Thought Leadership at Adobe, where she helps shape the thought leadership content strategy. She has spent 13 years covering and analyzing marketing, media, and commerce. Before joining Adobe, she wrote and edited for publications such as Digiday, DM News, Mobile Marketer, Mobile Commerce Daily, and Luxury Daily.

Professional Development

10 Reasons to Drop What You Are Doing and Register For Marketing…

By: Giselle Abramovich

Modern Marketing

Millennials Have Higher Expectations for CX than Older Generations

By: Giselle Abramovich

Account-Based Marketing

The New Way Forward In B2B: Account-Based Experience

By: Giselle Abramovich

Modern Marketing

5 Brands that Centered Digital Transformation Around Customers

By: Giselle Abramovich

Modern Marketing

Digital Transformation 2.0: Customer Experience Management

By: Giselle Abramovich