Fergus is the Managing Director Europe at Marketo. He has over 25 years of experience in the technology space, concentrating on the breadth of knowledge required to make a software company successful.
Global Business: The Basics of Data Protection and Data Privacy
Be Where Your Prospects Are: Your Business Needs Complete Marketing
My Favourite Marketing Metric
Lead Generation: Less is More in Challenging Economic Times
Love Every Lead – 4 Ways Marketing Automation Benefits the Sales Cycle
Beat the Dead Horse or Cold Call
Deconstructing a Quota
If It’s Truly Easy-To-Use, Let Sales Do the Demo
People Still Buy from People, but How We Sell Needs to Change
