Dr. Jacob Shama is the Co-Founder and CEO of Mintigo, a market leader in predictive marketing and sales. Jacob, a scientist by training and an entrepreneur at heart, aims to help marketers in leveraging Data Science to its full potential. He specializes in Big Data and Predictive Analysis and has more than 15 years of executive experience in Cyber, Mobile and Marketing. Jacob holds D.Sc. in Electrical Engineering from George Washington University.