Dayna Rothman

Dayna Rothman

Dayna Rothman is the Director of Content Marketing at Everstring and previously led content for Marketo. She is the Author of Lead Generation for Dummies. Dayna has extensive experience in content marketing, social media, marketing automation, and inbound marketing. She has an MBA from Golden Gate University and lives in Oakland, CA.

Content Marketing

Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and…

By: Dayna Rothman

Social Media Marketing

Live Blog DF12: Accelerate Word of Mouth Marketing with Social Media Promotions,…

By: Dayna Rothman

Marketing Automation

Live Blog DF12: Building a Business Case for Marketing Automation

By: Dayna Rothman

Content Marketing

Live Blog DF12: Ignite Your Content Marketing Success Using Infographics, Memes, and…

By: Dayna Rothman

Modern Marketing

Even More Tips on How to Get on the Inc 500: How…

By: Dayna Rothman

Content Marketing

Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top…

By: Dayna Rothman

Social Media Marketing

Secrets to Social Marketing Success: 6 Questions You Should be Asking

By: Dayna Rothman

Content Marketing

A Day in the Life of a Content Marketing Manager

By: Dayna Rothman

Social Media Marketing

A Legal Perspective: Who Owns Social Media Profiles?

By: Dayna Rothman

Marketing Automation

Marketing Automation and Social Integration: Hand-in-Hand or Hand-to-Hand Combat?

By: Dayna Rothman

Social Media Marketing

The Art of Social Sharing: 5 Social Campaign Ideas to Get Your…

By: Dayna Rothman

Modern Marketing

Four “New Marketing” Skills You’d Better Learn Quick

By: Dayna Rothman

Content Marketing

Understanding Edgerank: The Importance of Affinity

By: Dayna Rothman

Content Marketing

Everything You Wanted to Know About Visual Content But Were Afraid to…

By: Dayna Rothman

Social Media Marketing

Centralize your Social Media Strategy: 6 Steps to Creating a Social Media…

By: Dayna Rothman

Content Marketing

Marketo + Column Five Webinar–Visual Content Marketing: Capture and Engage Your Audience

By: Dayna Rothman

Social Media Marketing

Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture

By: Dayna Rothman

Social Media Marketing

Social Media, Demand Gen and B2B Executives: Exploiting the ‘Power of Peers’

By: Dayna Rothman

Content Marketing

Six Steps to Keep Your Content Marketing Squeaky Clean

By: Dayna Rothman

Marketing Automation

3 Marketing Automation Lessons to Learn from Your Favorite 90s One Hit…

By: Dayna Rothman

Email Marketing

5 Ways to Optimize Email for Mobile Devices

By: Dayna Rothman

Product and Industry

The Impact of Revenue Cycle Modeling at Summit Thursday Keynotes

By: Dayna Rothman

Modern Marketing

Afternoon Keynotes Energize at Marketo Summit (Live Blog)

By: Dayna Rothman

Social Media Marketing

Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)

By: Dayna Rothman

Modern Marketing

Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)

By: Dayna Rothman