Dayna Rothman

Dayna Rothman

Dayna Rothman is the Director of Content Marketing at Everstring and previously led content for Marketo. She is the Author of Lead Generation for Dummies. Dayna has extensive experience in content marketing, social media, marketing automation, and inbound marketing. She has an MBA from Golden Gate University and lives in Oakland, CA.

Content Marketing

Content Marketing Tactical Plan

By: Dayna Rothman

Demand Generation

Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have…

By: Dayna Rothman

Product and Industry

Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond…

By: Dayna Rothman

Event Marketing

[Infographic] Marketo’s Marketing Nation Summit 2014 Map

By: Dayna Rothman

Marketing Automation

The Dangers of a “Good Enough” Solution: The 4 Major Shortcomings of…

By: Dayna Rothman

Infographic

The State of Marketing Automation Trends 2014 [Infographic]

By: Dayna Rothman

Event Marketing

Mad Libs: My Best Marketo Marketing Nation Summit Ever

By: Dayna Rothman

Content Marketing

[Infographic] Why Upworthy Has Won the Internet and You Can Too, or,…

By: Dayna Rothman

Email Marketing

How to Extend Your Reach and Get More Leads with Paid Email…

By: Dayna Rothman

Infographic

[Infographic] Leveraging Snapchat for Brands – Marketo

By: Dayna Rothman

Demand Generation

6 Must-Have Website Calls-to-Action that are Sure to Convert

By: Dayna Rothman

Demand Generation

The Definitive Guide to Lead Generation

By: Dayna Rothman

Infographic

Evolution of the Selfie-Obsessed Generation [Infographic]

By: Dayna Rothman

Modern Marketing

[Video] You Know You’re a Marketer When….

By: Dayna Rothman

Content Marketing

[Storybook] Oh, the Content You’ll Create and Haiku Contest

By: Dayna Rothman

Infographic

The Walking Dead Survival Guide for Marketers [Infographic]

By: Dayna Rothman

Email Marketing

Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and…

By: Dayna Rothman

Event Marketing

How to Survive Dreamforce on a Budget: Leave Your Company Card at…

By: Dayna Rothman

Event Marketing

I Spy The Marketing Nation: Dreamforce Edition [Infographic]

By: Dayna Rothman

Content Marketing

You Know You’re a Content Marketer When…

By: Dayna Rothman

Infographic

Email Marketing Cheat Sheet [Infographic]

By: Dayna Rothman

Modern Marketing

5 More Provocative and Daring Marketing Campaigns So Far in 2013

By: Dayna Rothman

Email Marketing

7 Best Practices for Email Deliverability

By: Dayna Rothman

Social Media Marketing

My Dog the Meme: The Origins of the All-Time Greatest Animal Memes

By: Dayna Rothman

Nurturing

What to Seek in an Engagement Marketing Solution

By: Dayna Rothman

Email Marketing

Real Results to Common Email Tests

By: Dayna Rothman

Email Marketing

How to Beat Gmail’s New Tabbed Inbox

By: Dayna Rothman