31 Influencers to Follow in 2017

Social Media Marketing


As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown, that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices.

Missed the countdown? Don’t worry—we created a Storify of the 31 days that you can look at and a Twitter List so you can follow all of the influencers with just one click. Want more details? I’ve listed each influencer and their social handles below. Check it out and let us know if you follow someone who you think should be on the list.


1. Ann Handley

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing.

2. Brian Fanzo

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the  and  podcasts.

3. Bryan Kramer

Bryan Kramer is a TED Talk and keynote speaker, the author of Shareology and Human to Human , and the CEO of PureMatter.

4. Jessica Northey

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat.

5. Guy Kawasaki

Guy Kawasaki was the former Chief Evangelist of Apple but since then has been busy writing 13 books, keynoting, and serving as the Chief Evangelist of He’s always on Twitter sharing what’s new and trending.

6. Joe Pulizzi

You can find Joe Pulizzi running Content Marketing Institute and on stage (in orange) giving a keynote at Content Marketing World. In his free time, he’s also the author of four content marketing books.

7. John Jantsch

John Jantsch is a small business marketing consultant, speaker, and author of Duct Tape Marketing, Duct Tape Selling, The Referral Engine, and The Commitment Engine.

8. Lee Odden

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. Fun facts: He loves bacon and has a pretty awesome beard.

9. Mark Schaefer

Mark Schaefer is a social media keynote speaker, author of five best-selling marketing books, host of the Marketing Companion podcast, and consultant focusing on digital transformation.

10. Peg Fitzpatrick

Peg Fitzpatrick is a popular social media speaker and the author of The Art of Social Media. She offers great advice on DIY design and visual marketing.

11. Michael Brenner

Michael Brenner is the CEO of Marketing Insider Group and is also a content marketing consultant, marketing speaker, writer, and the author of The Content Formula.

12. Michael Stelzner

Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers.

13. Matt Heinz

Matt Heinz is the President and CEO of Heinz Marketing which offers consulting services that cover B2B demand generation, pipeline management, sales enablement, content strategy, inside sales effectiveness, marketing technology, and driving revenue and results. He’s an awesome speaker and has been known to contribute to a Definitive Guide or two.

14. Neal Schaffer

Neal Schaffer is an author, global social media speaker, social media marketing influencer, and aims to help businesses generate ROI from social media. His Twitter feed is often a one-stop shop for trends, tips, and tricks.

15. Zach King

Zach King is a filmmaker, Viner, and YouTuber. He makes video look easy and teaches others how to use it and incorporate it into their strategies.

16. Kim Garst

Kim Garst is a keynote speaker and Forbes Top 10 social media influencer.

17. Jon Loomer

Jon Loomer is an entrepreneur, business owner, accidental marketer, and Facebook Ads geek. In his free time, he is a Brewers fan and baseball stats nerd.

18. Jay Baer

Jay Baer is the most re-tweeted person in the world among digital marketers. He is also an author, speaker, and President of the consultancy and media company, Convince & Convert.

19. Joel Comm

Joel Comm is a live video marketing expert, keynote speaker, New York Times best-selling author, and social influencer.

20. Mari Smith

Mari Smith is a social media thought leader, Facebook marketing expert, globe-trotting speaker, and an author.

21. Pam Moore

Self-described as 50% marketing, 50% geek, Pam Moore is the CEO of Marketing Nutz and a keynote speaker, consultant, and social media influencer.

22. Chris Brogan

Chris Brogan is the CEO of Owner Media Group. He is also the New York Times best-selling author of 9 books and counting—his latest is Find Your Writing Voice.

23. Amy Porterfield

Amy Porterfield helps businesses monetize their online marketing efforts to grow their social media fan base and email list to make a revenue impact.

24. Sam Hurley

Sam Hurley is a social influencer and entrepreneur. He shares copious tips and tricks to optimize your content and digital marketing.

25. Diane Rayfield

Diane Rayfield is a social media marketing strategist, a Forbes Top 50 social media power influencer, and the Founder of Harp Social.

26. Eve Mayer

Eve Mayer is a professional speaker, humorist, CEO of Social Media Delivered, the author of The Social Media Business Equation, and a company culture strategist.

27. Lilach Bullock

Lilach Bullock is a social media consultant, trainer, and speaker who covers topics from content creation and amplification to influencer outreach and traffic generation.

28. Jeff Bullas

Jeff Bullas is one of the top content marketing influencers, recognized as a Forbes Top 10 Social Media Influencer. He is also a social media marketing strategist and speaker, and runs a top global business blog.

29. Jason Falls

Jason Falls is an author and speaker who is wise to the ways of digital Marketing and social media. He is also the Chief Instigator at Conversation Research Institute.

30. Dede Watson

Dede Watson helps media and startups develop their branding and content strategies. She is also a Forbes Top 50 Social Media Power Influencer.

31. Bonnie Sainsbury

Bonnie Sainsbury is a digital business strategist, online marketing advisor, and an award-winning social media influencer.

Did you see any of your favorites in this list? Have someone to add? Share in the comments below!