3 Days To Become a Masterful Marketer: Your Marketing Nation Summit Checklist

Event Marketing


It’s that time of year—the birds are chirping, the sun is shining, and The Moscone Center is preparing for the worlds best marketers to descend upon it for 3 straight days of marketing inspiration. If you have been to Summit before you know that it’s a whirlwind of fantastic keynotes, smart sessions, networking, and parties. And if you haven’t been, get ready to have your marketing mind blown, because this year will be better than ever.

For those of you attending our Marketing Nation Summit 2015, I’ve put together a quick checklist to make sure you get the most out of the experience—think of it as your guidebook to all the events and activities at Summit. Make sure to download the mobile app to compliment your experience, keep track of your agenda, join the conversation, and win sweet swag.

Let’s check out that guide:

Immerse Yourself In The Future Of Marketing

The Keynotes: Feel. Engage. Be Inspired…Marketing is about to change in a big way…

Come hear Phil Fernandez, Chairman & CEO of Marketo unveil a bold vision for the future in this Marketing First world. Other visionaries and innovators speaking at the Marketing Nation Summit include Oscar and Grammy winner, John Legend, founder of the Huffington Post, Arianna Huffington, founder of Khan Academy, Salman Khan, and CMO at Marketo, Sanjay Dholakia.

The keynotes always leave the marketing nation buzzing with energy, excitement, and ideas—so don’t miss your chance to hear them. There’s still time to register for a free expo and keynote pass.

The Expo Hall: With 110+ exhibitors in the expo hall, come check out the latest developments in the world of marketing and the technology that supports that world. Not to mention, the awesome swag. After downloading your app, you can see an interactive map of the expo hall and are able to flag exhibitors that you want to visit.

The Sessions: In two days with 5 tracks, and over 115 sessions—if you have a specific topic or marketing problem you’re looking to solve, we’ve got you covered. Our sessions cover topics from social media marketing, to best practices in marketing analytics, and beyond. Regardless of your role or level of expertise, we have some something for everyone. Join your fellow marketers and learn the latest techniques and ideas to strategize, discover, acquire, engage, and impact. Keep track of the sessions you want to attend—you can build your agenda in the Summit mobile app and filter by track, role, expertise, and day.

The Hall of Revvies: 161 submissions, and only 16 winners. This years’ elite marketing teams and individuals—our Revvie winners—are highlighted in the Hall of Revvies. Come check out their accomplishments on the 3rd floor at Moscone Center and network with them at the available networking events detailed below.

Have a Little Fun

The Fun Run: Before you flex your brain in our sessions, warm-up your muscles with 600+ marketers. Take in the sights and sounds of San Francisco in the morning with a quick 5K run/walk along the Embarcadero. Registration is full, so if you missed it this year, remember to register next time!

Marketing Nation Kick-Off Party: Join us for the launch of the Marketing Nation Summit Monday Night. We’re kicking-off Summit with a networking event in the Expo Hall for full pass holders and our exhibitors—so grab a cocktail and come kick off this year’s Summit!

The Marketing Nation Gala: Full pass holders; join us to celebrate the Marketing Nation at Historic San Francisco City Hall. Washed in purple, this event is going to be a blast—come grab a drink, some delicious food, and hit the dance floor! Show us what our Marketing Nation markers are made of!

The Networking: Aside from simply introducing yourself to the person sitting next to you in a session or at the keynotes (an excellent way to meet really cool people), we have some specific times built into the schedule for networking. Join us at the Expo Happy Hour on Tuesday for a meet and mingle of full-pass holders and sponsors and then throughout Wednesday you’ll note longer breaks specifically intended for networking—so don’t be shy! Get to know one another!

Get the “Know How”—Build Your Marketing Skills

University Sessions: With passes selling quickly, the University Day offers marketers the ability to brush up on their Marketo skills and expertise. There are an array of courses designed for Marketo marketers at all levels, beginner through advanced. University Day offers four unique tracks—Acquire, Engage, Strategic, and Impact—based on your learning objectives and level. Each track has a variety of sessions that cover strategic and practical skill development. Interested? Sign up before it’s sold out!

The Certification Exam: Are you ready to show the world your Marketo expertise? If you answered yes, but aren’t a Marketo Certified Expert or Analytics Specialist yet, you still have time to become one. This year, we’re running the Marketo Certification Exam Lab each day during the Marketing Nation Summit. Register for an exam and we’ll send you preparation materials.

Explore The City

If you’re not quite ready to go bed, or you have a few extra days in San Francisco, check out some of the sights, sounds, and scenes the city has to offer. In the evening, you can check out some of the after parties that our partners are hosting, or head to a local bar like The Thirsty Bear, Nova Bar and Restaurant, or Katie O’Brien’s Irish Bar.

Have a little rumble in your stomach? San Francisco is a city full of delicious food—you can check out a top chef restaurant like Slanted Door or just check out the Yelp! listings near you—you are bound to find something yummy.

For things to do, the San Francisco Giants play their home opener games at beautiful AT&T park starting on the 13th and there isn’t a bad seat in the house. You could also check out the Ferry Building with an awesome farmers market on Tuesdays, Thursdays and Saturday (with food trucks) and a cool mix of shops and restaurants. You could walk across the Golden Gate Bridge (it gets windy, bring a jacket!) or stroll through Golden Gate Park with its paths, museums, and lovely gardens.

You can see that the Marketing Nation Summit 2015 is going to be a whirlwind of marketing activity—so get your beauty sleep now and prepare for a few days of exciting learning and networking.

What are you looking forward to the most at Summit 2015?