4 Reasons to Attend Marketo’s Road to Success Virtual Event

Modern Marketing


Recently, I’ve found myself confronted by a harsh reality: marketing is hard. Now don’t get me wrong – I love a challenge, and I wouldn’t be in marketing if I didn’t! But my goodness, with the constantly changing technologies, best practices, and new strategies, sometimes it feels like I won’t ever catch up.

And I’m not the only one out there who feels this way…am I?

Here are some questions that keep me awake at night – and I’m guessing they keep other marketers up at night as well:

  • How will I know if the next big social app is going to be a game-changer for marketing?
  • How should I be adjusting my marketing techniques for an international audience?
  • How do I know which channels are the best for reaching my audience?
  • And finally, the big kicker: how will I know what the next big thing in marketing is BEFORE my competition finds out?

At Marketo, we really do think that all marketers – at big and small companies – are working hard to keep up with the latest and greatest trends in marketing. In fact, we think marketers today are doing an excellent job staying on top of it all. But that doesn’t mean we couldn’t all use a hand from time to time.

That’s why tomorrow, on Thursday, May 15th, Marketo is proud to host marketing’s premier virtual event:  Road to Success: How to Navigate the New Landscape. This half-day event (which you can attend right from your desk!) will be all about answering those questions that keep marketers up at night – how to navigate the ever-changing digital landscape.

Here are four reasons to attend tomorrow’s virtual event:

REASON #1: You’ll get inspired by 20+ speakers.

Starting at 8:30am PST, there will be 14 sessions with over 20 marketers from all backgrounds. They’ll help you make a lasting first impression with display ads and personalization; build authentic, two-way relationships by engaging your digital audience; master social, mobile and video marketing;  take your marketing campaigns global; and much, much more!

Here are just some of the exciting sessions (check out the full agenda here)

  • Mobile Moments 

Consumers’ lives are filled with “achievement moments” – moments during which consumers are most engaged. In this keynote from Brian Wong, co-founder of Kiip, you’ll find out how marketing can own these moments to increase both revenue and customer loyalty.

  • Social Media Intelligence: Turn Insight into Action

If your team is like most, chances are they’re finding it difficult to monitor, understand, and act on the overwhelming amount of social data created around your brand and industry, every single day. Join Jeanette Gibson, VP of Community & Customer Success at HootSuite and Mark Pascarella, CEO of uberVU, to learn how to move beyond social listening to monitor, prioritize, collaborate, and engage, using social media intelligence strategies and tools that drive results.

  • The Marketing Hourglass – Turning Know, Like, and Trust into Try, Buy, Repeat, and Refer

Marketing today is less about the sale and more about the journey. In this keynote from John Jantsch, best-selling author of Duct Tape Marketing, you’ll learn how to turn prospects into loyal and profitable customers and clients. The Marketing Hourglass is an innovative approach that will help your organization focus on the total customer experience, putting your marketing, sales, and customer service functions on the road to success.

REASON #2: You’ll network online with thousands of other marketers.

Event attendees can choose an ‘avatar’ to represent themselves throughout the half-day event, and you will have a chance to “hang out” in the networking lounge with thousands of other marketers. Meet some new people, ask and answer questions inspired by your favorite sessions, and chime in on group discussions. You never know where these new connections might lead!

REASON #3: You’ll gain confidence about taking your marketing campaigns global.

So you are looking to expand your customer base internationally…but how do you do it? One of the top pain points for marketing executives is finding out how to align people, processes, and skillsets while optimizing marketing investments. Our sessions will teach you how to serve diverse markets across multiple channels, all while driving profitable growth and creating deep, personal relationships .

REASON #4: Discover how to make your website as personalized as your emails!

Modern marketers are quickly becoming pros at personalizing email campaigns for recipients. At this point, your database expects a personalized experience. That is why the next frontier in marketing is applying personalization to your website.  Join Marketo’s co-founder and VP of Product Marketing Jon Miller, and Marketo’s VP of Product Marketing for Real-Time Personalization, Mike Telem for Make Your Website As Personalized As Your Email, where you’ll learn how to personalize your digital content to better engage with your website visitors.

As you can see, Marketo’s Road to Success virtual event is a must-attend for marketers looking to stay on top of the latest innovations in technology and strategy. Stop losing sleep over those burning marketing questions, and register today!

Register now for Marketo’s half-day virtual event, Road to Success: How to Navigate the New Landscape. The event takes place on Thursday, May 15th, from 8:30am – 12:00pm.