All I Want For Christmas: 12 Thought Leaders Share their Favorite Gifts for Marketers

Modern Marketing


What is the best holiday gift for a Marketer?

With less than 5 shopping days left until Christmas, there is still time to get the marketer in your life a thoughtful gift. We decided to have a little fun this Holiday season and give our favorite marketing thought leaders the gift of a customized Foldable Me. We mailed them out and then asked each of them what they think is the best gift idea for a marketer (besides the gift of marketing automation of course). While some of the cardboard mini-me’s didn’t quite make it past the assembly stage for one reason or another, the majority of them did and I thought it would be fun to share them with you. So here you go, thought leader Foldable Me’s along with their best gift ideas for marketers.

Brian Carter, Author of The Like Economy, Facebook Marketing, LinkedIn For Business

I think the best gift is an Amazon gift certificate, because as marketers we need to be voracious consumers of culture, especially books. At least, I feel like my effectiveness is greater because of all the reading I do.

Ann Handley, Chief Content Officer at MarketingProfs

Do they have Content Rules already? Do they have MarketingProfs membership, which gives them access to a year’s worth of smarter marketing? If so… Well, then that person is hard to buy for because they have it all!

The only possible things I’d say for marketers other than the aforementioned are fun gadgets/technology for keeping in touch/on top of things. Right now, I want an iPhone 5, if anyone’s wondering.

Lee Odden, CEO at TopRank Online Marketing

How about, more leads and sales? Ok, for real, we gave our staff Kindles last year, and as a group of marketers they seemed to think that was pretty cool.

Michael Stelzner, CEO and Founder at Social Media Examiner

The ideal Christmas gift for a marketer would be time off. Yes, you heard me—a nice break. With that new found time, smart marketers will catch up on some good podcasts, do some reading from their favorate blog or books, and maybe discover a new idea that can take his or her business to new places.

Joe Pulizzi, Founder at Content Marketing Institute

Besides more marketing budget? Starbucks cards are great (always in meetings). I get a ton of cookies, so not that. I love moleskins.

Jason Falls, Founder at Social Media Explorer

It would be awesome if Facebook found a way for more of our content to be seen by the audience that opted in to view it, now wouldn’t it?

Michael Brenner, President and Co-Founder at Business 2 Community

Today’s marketer needs to understand all the gadgets being used by our customers to search for information. That means tablets and smartphones: iPad, iPhone, iPad mini, Surface, Kindle, Galaxy, Droid – I want them all! I actually just wrote about this last week.

Jason Keath, CEO at Social Fresh

Wireless anything: a printer (the new Brother is awesome), speakers (JamBOX), an Apple TV, a Nest thermostat, or a Duracell phone charger!

Craig Rosenberg, Author of

A hug- because no matter how well marketers are doing, if sales can’t close, they take the heat.

Marty Weintraub, Founder at aimClear

Best gifts for marketers include fine alcohol and slimline rechargeable battery phone chargers with interchangeable tips, iPad Mini, and a shiny new DSP.

Chris Winfield, CMO and Founder at BlueGlass Interactive

A reversal on ‘not provided’ and a gift of full referral info from Google.

Matt Heinz, President at Heinz Marketing

The best gift a marketer could get would be a short stack of seminal books on sales. Zig Ziglar, SPIN Selling, The Challenger Sale, and a couple others. The more marketers can understand sales- how it works, what their peers are reading- the easier alignment and results will be.

Jason Miller

A subscription to The Week (my favorite magazine for generating content ideas) and a portable Bluetooth keyboard. This is essential for the traveling marketer. It makes answering emails a breeze on your smart phone and takes the pain out of live blogging at events and creating content on the go.

What’s your best gift idea for a marketer?