Tim Ash is the CEO of SiteTuners.com and the author of the best selling book “Landing Page Optimization”. He is an expert in user-centered design and understanding online behavior. Tim specializes in improving website conversion rates through landing page diagnosis and redesign, conversion consulting, a/b-split and multivariate test plan creation, and client training/mentoring.

He is a highly-regarded keynote and conference presenter, and the chairperson of Conversion Conference – the first worldwide conference series focused on improving online conversions. I was fortunate enough catch up with Tim at a recent conference and he took the time to answer some very important questions that face B2B marketing professionals on a daily basis. In the following video Tim discusses the seven deadly sins of landing pages, how to make social media more actionable, and the importance of visual content.

Watch the video on YouTube!