Building The Marketer’s Platform: Marketo and the Marketing Cloud [VIDEO]
Well, it’s been a busy couple of weeks for us here at Marketo! I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com. One of the headlines from Dreamforce was obviously salesforce.com’s launch of their Marketing Cloud.
There is a clearly a broad market realization afoot that the CMO and the marketing organization need their own platform. Every other department in an organization has its own and Gartner has famously proclaimed that by 2017 the CMO is going to spend more on technology than the CIO.
At Marketo, we’ve been growing rapidly, filling this need for marketers as their core marketing software engine – covering all components from inbound marketing, to email marketing, to segmentation, to social marketing, to lead scoring and nurturing automation – and their database of record tracking activities across all of those channels. I got a lot of questions at Dreamforce about how we fit in with the Marketing Cloud. Given that salesforce.com’s Marketing Cloud is focused on social marketing, as it works to combine their Radian6 and Buddy Media capabilities, the Marketo execution platform represents a perfect complement and integrates Salesforce’s social applications as one channel.
I discussed all this and more in this interview with salesforce.com’s Aaron Farley. Check it out. The time for the marketer’s platform has arrived.