Content Marketing

Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts


In 5 short years Copyblogger has evolved from a simple blog to a media company with over 90,000 customers. A pretty amazing feat. Brian Clark, is the Founder of Copyblogger and CEO of Copyblogger Media and is the creative brains and brawn behind this content marketing behemoth.

At Marketo, we love content too, so we wanted to give thanks to Brian Clark by counting down our top 5 Copyblogger posts!

1) The “5 A” Framework for Content Marketing Success
It might be time to put a method to the madness that can be content marketing. In this blog post, Brian discusses how for years he used “agile content marketing” as his go-to method for creating content. This proved to be a tad disorganized and he has since decided to come up with more streamlined 5 step process as the framework for his content creation. This post provides some extremely useful and easy-to-follow steps to creating content and keeping your process in line.

2) 10 Sure-Fire Headline Formulas That Work
All great bloggers want to create eye catching headlines. But, how do you get out of the formula of constantly using how-to and list headlines? Luckily, Copyblogger has come up with a list of new and different headline formulas for you to try on your own blog. Instead of doing “Top 10 ….”, try “Little Known Ways to…”. You definitely want to make sure this post is bookmarked!

3) 15 Grammatical Errors that Make You Look Silly
Grammar mistakes can quickly detract from your company’s credibility. Especially while blogging, it is imperative that you keep a critical eye to all of your copy. In this awesome infographic, Copyblogger points out the top 15 grammar mistakes that every blogger and content creator should avoid. See the best of the worst and be sure to check your blogs before you post. Also, this infographic has had 95,000 Pins on Pinterest and 22,000 Likes on Facebook. Pretty amazing!

4) How to Break Out of a Creative Rut
It happens to all of us. Writers block. You are stuck in a rut and can’t seem to come up with any creative ideas. Maybe you are feeling overwhelmed with information or are worrying about mistakes. In this informative infographic, Copyblogger points out some common reasons why you might feel like you are in a creative rut, and provides solutions to help you overcome your fears so you can get to writing.

5) 22 Ways to Create Compelling Content When You Don’t Have a Clue
Creating awesome content. What every content marketer really wants to do. This great infographic gives advice on ways to get content ideas and how to re-purpose existing content to create something new and exciting. Get inspired by asking your readers, using name recognition, and getting personal, and more! Lot’s of ideas to get the wheels turning.

Are you attending Dreamforce and want to hear more from Brian Clark? Check out Marketo’s session Content and Social Marketing Secrets from Copyblogger and Marketo, where you can see Brian Clark and Jon Miller, VP of Marketing Content and Strategy at Marketo provide you with an insider look at their top social and content strategies.