Social Media Marketing

Jeff Cohen Talks Social Media and Its Value in B2B Marketing


Jeff Cohen is a Social Strategist at Radian6, a social media monitoring platform that allows businesses to monitor, discover, and engage in discussions on the social web. Additionally, he is the co-founder and Managing Editor of and the author of The B2B Social Media Book. With over 20 years of experience, Jeff is an expert when it comes to all things B2B marketing and social media.

We recently caught up with Jeff and asked him some questions about B2B marketing and social media. In our two minute interview, Jeff discusses:

  • The importance of  furthering the adoption of social media for businesses to help accomplish business goals
  • How his book, The B2B Social Media Book helps businesses learn how to use lead generation in social media
  • How viewing social media from a lead generation standpoint can help drive business revenue
  • How B2B marketers commonly face the challenge of understanding how social media connects to their business

Watch the 2 minute interview with Jeff Cohen here.

For more on Jeff Cohen, you can check out his blog at Social Media B2B.