Your 2012 New Year’s Revenue Resolution

Modern Marketing


It’s a new year, a clean slate, and a chance to review and tweak your daily processes. It’s a known tradition to declare a resolution to make significant changes to various aspects of your life, and the same holds true in a business environment. If you’re having trouble figuring out what should be your professional declaration of change, try looking at your personal life for inspiration. Some common New Year’s resolutions that can be translated to the top line of a business are:

  • Spend More Time With Family and Friends

Caring for those close to you, as your Customers should always be, is essential to fulfilling one’s natural need for love and belonging in life – or in the professional case, fulfilling revenue goals. Being there for your Customers and supporting their revenue growth is not only a great testament to your product or service, it can have a positive impact on your top line and your own growth.

  • Exercise More/Lose Weight

Especially as it is a new year and you’ve just been given a larger than last year’s (hopefully!) budget, it’s now up to you to prove that you can trim the fat. As outlined in Marketo’s white paper, Marketing Forecasting: The Hidden Secret of Today’s Most Accountable CMOs, one of the keys to personal advancement is proving your worth and ability to save the organization money. Putting the same effort and diligence into creating accurate forward-looking forecasts as you would in a personal exercise program is a good way to find yourself moving forward on your career path substantially before year end.

  • Get Organized

Now this might not have a direct connection to revenue, but being disorganized can turn you into a bottleneck; which hinders execution of revenue generating marketing activities! When it comes to inbox management, emails are always coming in, and tasks are always getting reprioritized. This is a simple fact of life, and no matter how you cut it, it’s going to stay that way. Fortunately, there are tools out there, such as Xobni, that can help you stick to your annual organization obligation. If you haven’t seen Merlin Mann’s Google Tech Talk, Inbox Zero, I highly recommend it as a first step in inspiring you to take control of your inbox.

Now that’s just the tip of the iceberg when it comes to ways you can better your professional processes throughout 2012. What are your own plans? Have you made any revenue resolutions? Leave your comments below!