Marketo’s Greatest Blog Hits of 2011

Modern Marketing


With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. What you won’t see are song titles scrolling across your screen as with the classic TV commercials enticing you to order. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Let’s put on side one.

Side 1: You Light up my Revenue – Revenue is the reason, for every season. Here are our top 4 posts from 2011 talking the talk and walking the walk to help you light up your revenue.

The Cloud Must Go On – How to Catalyze a PR win into Revenue with Marketing – See how used social media as part of a multi-channel marketing campaign to turn a bad situation into success.

My Secret Methods for Turning Marketing Leads into Quality Sales Leads – Learn the seven ways that Sales Development Reps drive revenue, common questions about the sales development process, and how to build a high-performance sales development function.

How Does Lead Response Time Impact Sales? – It’s alarming to think about the sheer number of sales leads – and, ultimately, sales – that are lost due to less-than-timely follow-up.

Marketing Automation in Action: Houston we Have Revenue – A fun video showing marketing automation in action. A view from “Mission Control.”

Side 2: House of the Rising ROI – Better demonstrate marketing accountability and justify your marketing budget with our top blog posts on ROI.

Announcing the Definitive Guide to Marketing Metrics and Analytics – This 70 page book offers up best practices and techniques for harnessing data to not only prove, but improve marketing ROI.

10 Tweetable Lessons in Marketing Analytics and ROI – Measure the right metrics, improve ROI, and focus on effectiveness and ROI planning.

4 Components of Successful Demand Generation Marketing – What does it mean to be a demand generation marketer?  Check out these 4 characteristics and see if you fit the profile.

The Top 7 Things to Avoid at a Trade Show – 7 common trade show pitfalls to avoid before you print out your conference badge and grab your lead scanner.

Side 3: I Heard It through the Infographic – Partnering with the fine folks at Column Five Media, we produced some fascinating infographics to be helpful, informative, and entertaining for B2B marketers.

Is Content Marketing Traditional Advertising’s New Rival? [Infographic] – Infographic that explains the importance of content marketing for B2B.

Is Lead Generation on its Way Out? [Infographic] – Data from Google Insights for Search suggests lead generation is starting to slide off the radar of marketers. Or is it?

The Marketing Market: Career and Salary Breakdown for Marketing Professionals [Infographic] – Check out this infographic to gain understanding of the current marketing job market, and what one can expect to earn as a professional.

Making Your B2B Marketing Footprint [Infographic] – Discover how to develop a B2B marketing approach that is truly unique.

Side 4: : Whole Lotta’ (Social Media) Marketing Going On – From creating remarkable content to the latest news and tips in the world of B2B social media marketing, we’ve got you covered.

B2B Social Media Myths: My Favorite Lessons from Jay Baer at MarketingSherpa’s B2B Summit – The MarketingSherpa conference was a great source of B2B Social Media Marketing information.  This post highlights the key takeaways from Jay Baer’s keynote.

7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t) – Learn the top ways marketers should be using social media, including social sharing, trigger campaigns, and lead scoring.

5 Tips to Keep Your Content Sticky and Your Bounce Rate Low – Relevant posts based on targeted keywords will keep your content from disappointing; following these tips will encourage visitors to stick around longer.

You Don’t Have To Be An Einstein To Create Great Content – Create compelling content and drive your marketing results by following these simple content marketing tips.

We have some really great things in store for 2012, so here’s to a year of fresh ideas for the modern B2B marketer. Cheers!

What’s your favorite post from 2011? What would you like to see more of in 2012? Join the conversation in the comment section below.