Making Your B2B Marketing Footprint [Infographic]



As a marketer, how do you develop a B2B marketing mix that combines strategy, tactics, channels and tools in a way that drives meaningful results for your brand? The truth is that no two marketing approaches are the same. To reach, connect, engage and inspire your target audience, your marketing mix must be customized based on research and testing.

Here you’ll see our footprint, but how does yours differ? What circles would be larger for yours, and where would you spend less energy than we do?

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