Live-blogging from Dreamforce: 2011 Salesforce Partner Keynote

Modern Marketing


The Salesforce partner keynote kicked off my week with quite a bang. It was a great way to start because the room was beyond packed – full of partners who were happy and excited to be part of the event.

First, congrats to Salesforce who really championed their partners to achieve:

  • 45% increase in partner-led deals
  • 67% increase in partner certifications
  • 208% increase in new apps
  • 210% increase in ISV orders

George Hu, Executive Vice President of Platform, Marketing and Operations at Salesforce, really focused on the social enterprise during the session. This is no surprise, as both Salesforce and pretty much the rest of the corporate world have realized that online social interactions are driving forces in revenue performance and growth.

In this session Salesforce also announced the Social Enterprise License Agreement, which includes every product for every employee, unlimited usage of Salesforce products, and predictable costs. Denzil Samuels, SVP of Partners & Solutions, then spoke deeper on this, explaining why partners should be so connected to the social enterprise.  And this wasn’t just talk about Chatter, but end-to-end solutions leveraging B2B social media connections and collaboration.

Salesforce also announced the Technical Architect Certification Program to further ensure their partners could support the growing needs of their customers, especially those trying to implement a full social enterprise ecosystem.

This is truly needed, they said, because there is a shortage of certified consultants. By region, these shortages are:

  • AMER: 2000+
  • EMEA: 700+
  • APAC: 150+

To close this gap, Salesforce also announced a $50M investment program for consulting partners that will be implemented worldwide.  This program will help both new and existing partners, and is already available in the US, UK, and Japan.

Next, Ron Huddleston, VP of ISV & Channel Partners, shared some great results from ISV and channel partners including:

  • 97% in OEM Partners
  • 90% Increase in ISV Revenue
  • 210% Increase in ISV Orders
  • 51% in AAP Installs

AppExchange will be the first enterprise Marketplace  to achieve 1 million installs. It’s believed that this growth will continue because of the Mobile AppExchange, which will help partners drive more users, more engagement, and increased distribution.

New categories have also helped fuel this growth, including solutions in:

  • Gamification
  • Customer Loyalty
  • Communities

As a summary to the session, Salesforce said they were committed to delivering partners:

  • Programs
  • Partner Management
  • Operations
  • Enablement
  • Cloud and Industry Architects
  • Investment Support

Marketo also appreciated all the shout-outs during the event. We are excited to join Dreamforce during their conference. You can see what we’re doing at the event by visiting  I’ll also do some more live-blogging during the event over the next few days.

Disclosure: Marketo is a Salesforce partner and sponsor of the 2011 Dreamforce conference.