14 Things You Probably Don’t Know About Dreamforce

Event Marketing


Dreamforce is less than a month away- and everyone is starting to get pretty excited.  If this is your first time attending, get ready for a great week ( plus, check out these first timer tips from Andrew Sinclair).  And for those of you that have been to a previous Dreamforce, be excited for an even bigger and more spectacular event.

To kick off the fun, I thought I would put together a list of things you probably didn’t know about this year’s event:

  1. There shouldn’t be lines for breakout sessions this year.  First, because the agenda builder rocks.  Second, because many sessions are moving into the West building.  This is proof this event is going to be bigger than previous years.
  2. There are over 350 Groups formed in Dreamforce Chatter.  Not sure which groups to join?  Click the Groups tab after you log in to Dreamforce and it will recommend ones based on those you are following.
  3. One of the best things about Dreamforce are the parties.  If you want to attend the largest party at Dreamforce (think huge) you’ll need to register for this one sponsored by Marketo, Hoovers, Jigsaw, Pedowitz Group and more!  Oh, and the location is awesome- the San Francisco Museum of Modern Art.
  4. The best place to hear about Dreamforce is from Dreamforce.  The second best place?  Appirio’s Dreamforce Central Blog has been keeping attendees in the know.  Don’t miss bookmarking their site.
  5. Speaking of Appirio, their booth is one of the best places to get swag at the conference.  Make sure to stop by and pick up one of their clever t-shirts.  It will be a hit with your coworkers when you get back to the office.
  6. Over 1,700 people have signed up to be part of a birds-of-a-feather sessions.  Don’t just bring your product questions; bring your best practice and process questions to be answered by your peers.
  7. Nonprofits can go to Dreamforce for $199.  Yup- $199. And get training for $100 off the regular price.  (Though rumor has it that there are only a few discounted spots left.)
  8. There is a Tweet-up.  All are welcome.  It’s during Cloudstock on December 6th.  David Schach (@dschach) ran this last year, and will once again make sure it is a great networking session.  Register here.
  9. It looks like someone is making an unofficial Dreamforce app.  Details will be found here.   It will be for iPhone and Android.
  10. This year the Salesforce Foundation will be doing charity events on-site throughout the conference, including putting together caregiver bags and making tote bags for homeless children.
  11. You can get a free pass to the Expo and Keynote.  Some are using the code DFGOOGLE, we used DFTECH.  It gives you $200 off, which makes this expo and keynote ticket free.
  12. Arkus does a weekly podcast called the CloudWeekly that has lots of Dreamforce and other cloud related content.  Check it out.
  13. Insideview is using Paper.li and RSS feeds to create a daily Dreamforce paper.  It’s a little sparse now, but will really be the go-to read as the event gets closer.
  14. Listing your App on the AppExchange now only costs $300/year.  Because of this new pricing, Dreamforce is launching the Hack into Dreamforce contest.

BONUS: Here are 3 Things about Marketo at Dreamforce that you probably didn’t know:

  1. We went Platinum (sponsorship) baby!  This means lots of purple everywhere.  We’re booth #607- please stop by.
  2. We are so excited about this we are giving away a free VIP trip to Dreamforce, or, if you are already registered, giving the pass you already have a big upgrade.  All you have to do is tell us why you love Dreamforce.  The drawing could net you over $2K in prizes.
  3. We are one of the marketing cloud sponsors.  This is the group that is holding the stellar, huge party this year at the Museum of Modern Art.  You can register here.  (Register early because we will likely have to cap off before the event.)

Still not sure if you want to go to Dreamforce? Arkus put together a nice post that gives 10 reasons why you should attend Dreamforce and Salesforce gives us a couple of sneak peeks on their developer blog.  Cloudtimes put together a great list of marketing sessions to attend and Docusign has a couple of recommendations for sessions too.