Marketing Metrics

Proving Marketing’s Value: Tools & Metrics for the 21st Century – Part 1

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At the MarketingProfs B2B Business Forum, held in Boston in June, I had the pleasure of speaking with Laura Patterson, president of VisionEdge Marketing and author of several books, including "Gone Fishin for Marketing and Sales Alignment eBook." In the interview, Laura talks about how marketing accountability is becoming more important and how metrics help prove marketing’s value in today’s economic turmoil as well as in sales and marketing alignment.

This podcast is part one of our conversation, entitled "Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century."