Proving Marketing’s Value: Tools & Metrics for the 21st Century – Part 3

Marketing Metrics


At the MarketingProfs B2B Business Forum, held in Boston in June, I had the pleasure of speaking with Laura Patterson, president of VisionEdge Marketing and author of several books, including “Gone Fishin for Marketing and Sales Alignment eBook.” In the interview, Laura talks about how marketing accountability is becoming more important and how metrics help prove marketing’s value in today’s economic turmoil as well as in sales and marketing alignment.

In part three of “Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century,” Laura suggests that in order for success to be measured, a marketer must place a stake in the ground.