Lead Management

Re-inventing Marketing Automation

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Fresh off the launch of Marketo Lead Management, Phil Fernandez, our president and CEO, was the subject of an interview with Andrew Gaffney of Demand Gen Report. In his presentation at Under The Radar last week, Phil iterated that Marketo aims to ‘re-invent marketing automation.’ The Demand Gen Report article lets Phil expound on that statement, and make a few others, including these highlights:

  • ‘The founding team of Marketo all came out of Epiphany, where we believe we reinvented the BtoC marketing software category. The products that Epiphany released in the late 90’s were quite revolutionary in their time, and our mission is no less ambitious here. We want to reinvent marketing software for the BtoB marketer.’
  • ‘We believe we can have customers up and running their first campaigns within 48 hours of beginning to work with us. That is very short deployment time and it includes complete bi-directional incorporation with their Salesforce.com account, all up and running in a couple of days.’
  • ‘We are the first complete software in this space that lets marketers act responsively — to build and deploy campaigns in minutes, not days or weeks.’

Read more from this Demand Gen Report article with Phil at
http://www.demandgenreport.com/archives/demandgen-reports.html.