Shocking Statistics About Landing Page Usage

Testing and Optimization


You’re a smart marketer, right? You already know that creating and optimizing your landing pages is an important tactic in any lead management or lead nurturing campaign. You know that a relevant landing page can easily double your conversions versus sending clicks to the home page, and testing and tuning your pages can increase conversions by 48% or more.

So if you’re so smart, then why aren’t you using landing pages more?

Here are some shocking statistics about the sorry state of landing page usage, courtesy of the new MarketingSherpa Landing Page Handbook (second edition):

  • 44% of clicks for B2B companies are directed to the home page, not a special landing page.
  • Of B2B companies that use landing pages, 62% have six or fewer total landing pages.
  • Only 52% of companies and agencies that use landing pages also test them to find ways to improve conversions.

Why don’t companies create or test landing pages more often? The most common excuses are that the “marketing department is overloaded” or “the IT or Web department doesn’t have time or resources to create pages for us and we can’t do it without them”.

The reality is that these are just excuses, and the ROI from improved conversion rates makes landing pages an imperative for modern marketers.

It doesn’t need to be hard

Landing page software from Marketo or other companies means that it is no longer hard to create and test highly-converting, branded landing pages. We’ve done the hard work to create easy-to-use software that lets you create a new landing page as easily as you would create a PowerPoint slide. Once you have one page created, it’s even easier to create a second version to test which works best.

Don’t believe me it can be this easy? Watch our online demo and then try it yourself for free with our landing page free trial. It only takes a minute to sign up, and you can be creating your first landing page in minutes.

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