IDology increases conversions & reduces costs with Marketo

Testing and Optimization


Marketo customer IDology has just been featured in a case study entitled “Age Verification Vendor IDs Pay-Per-Click Advantage” in the DemandGen Report.

In the article, Jodi Florence, director of marketing at IDology, cites the increase in Google Adwords advertising by some of her competitors as a reason for her choice of Marketo for both pay per click management and landing page optimization.

Since deploying the Marketo landing page solution in July, Jodi has seen significant improvements in her search marketing performance, including:

  • 25% increase in number of conversions per month
  • 50% reduction in cost per conversion

We’re excited that Jodi is seeing such improvements in her search marketing campaigns with Marketo!

Marketo Pay Per Click and Landing Pages are available as a test drive and 14 day free trial. Marketo Lead Management, our dynamic, easy-to-use SaaS application for demand generation, lead nurturing and lead scoring, is currently in pre-beta.