Modern Marketing

Visit Marketo at MarketingSherpa, Sales 2.0, and PPC Summit


I’m going to be at a couple of important B2B marketing conferences over the next few weeks. If you’re going to be at any of these events, stop by and say hello to me or someone from the Marketo team!

MarketingSherpa B-to-B Demand Generation Summit
San Francisco — Oct 29 & 30

The Business to Business Demand Generation Summit is always one of my favorite conferences every year. I was at the Boston event last week – see my post Top 5 Challenges for B2B Demand Generation Marketers to get a preview.


One of Marketo’s customers, Indicative, is speaking at the event in the session titled “PPC Search Campaign Landing Page Design, Testing & Measurement for B-to-B Demand Generation”.  In it, she explains how with the help of Marketo Landing Pages she:

  • Increased the number of qualified leads by 33%
  • Increased the number of prospect meetings by 26%
  • Decreased the landing page bounce rate from 87% to 57%

Marketo also has a booth at the show, so stop by if you want to learn more, see a demo, or learn about the upcoming release of our new marketing automation product for email marketing, lead nurturing, and lead scoring. >

Sales 2.0 Conference
San Francisco — Oct 30

This new conference is the same time as the Sherpa Summit, so I’ll be at Sherpa on Oct 29 and this conference on Oct 30.  Let me know if you’ll be at this event — I’d love to meet up, and perhaps record a quick interview with you for Marketo’s new podcast.

PPC Summit
San Francisco — Nov 15 & 16

The PPC Summit is a great way to learn more about optimizing your pay per click campaigns. These are smaller, much more interactive than the traditional large search marketing shows. I’m speaking on two of the panels: “B2B Advertiser Issues” and ” Conversion Strategies for Lead Generation Sites”.

PS: Sign up for the PPC Summit and use registration code (MS10) to get 10% off your attendance fee, courtesy of Microsoft adCenter.