Podcast: Landing Pages Double your Conversion Rates

Testing and Optimization


Jon talks with Heather Lutze of Lutze Consulting about Marketo Pay Per Click and Landing Pages.  Heather asks Jon why use landing pages, and he gave some great statistics:

  • 6.3% average conversion rate for home pages
  • 9.3% average conversion rate for loosely relevant landing pages
  • 12% average conversion rate for highly relevant, targeted landing page

Jon talks about the Marketo Landing Pages on-demand application, which includes the ability to easily create landing page templates and pages, as well as conduct A/B testing. Marketo Landing Pages is available as a Test Drive and 30 Day Free Trial, both available at www.marketo.com.

Learn more about increasing your conversion rates using PPC and landing pages. Listen to the podcast at www.lutzeconsulting.com/payperclickpodcast/?p=15.