Testing and Optimization

Podcast: Landing Pages Double your Conversion Rates

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Jon talks with Heather Lutze of Lutze Consulting about Marketo Pay Per Click and Landing Pages.  Heather asks Jon why use landing pages, and he gave some great statistics:

  • 6.3% average conversion rate for home pages
  • 9.3% average conversion rate for loosely relevant landing pages
  • 12% average conversion rate for highly relevant, targeted landing page

Jon talks about the Marketo Landing Pages on-demand application, which includes the ability to easily create landing page templates and pages, as well as conduct A/B testing. Marketo Landing Pages is available as a Test Drive and 30 Day Free Trial, both available at www.marketo.com.

Learn more about increasing your conversion rates using PPC and landing pages. Listen to the podcast at www.lutzeconsulting.com/payperclickpodcast/?p=15.