Welcome Kelly Abner
I’m pleased to welcome Marketo’s new Director of Marketing, Kelly Abner, as a co-author for the Modern B2B Marketing blog.
Kelly has more than 15 years of experience in technology marketing and sales, including eight years in marketing communications and product marketing in search and categorization companies such as Infoseek, Inktomi and Verity. Having seen the rise and fall of the power of search in the early 2000s, Kelly is professionally gratified to see the resurrection of the search as a powerful piece of the strategic marketing puzzle.
Kelly will be writing about B2B marketing tips and best practices from the perspective of a practitioner in the trenches.