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Modern B2B Marketing

This blog is where we share Marketo's latest thinking about B2B marketing, from best practices in demand generation and lead nurturing to accountability and marketing & sales alignment.
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Home / Tips

Modern B2B Marketing

May 17, 2008

Want to learn best practices for B2B marketing? Then be sure to sign up for these informative webinars!

Read Full Post: Lots of B2B Marketing Webinars

Posted by Jon Miller on May 17, 2008 in Tips | Lots of B2B Marketing Webinars | Comments (1) | TrackBack (0)

February 29, 2008

In the online version of Business Week, I just came across this article entitled 'Deliver a Presentation like Steve Jobs.' Since most of us build and/or deliver presentations, and everyone has sat through interminably dull slide shows where the presenter...

Read Full Post: Presentations: It's all in the presenting

Posted by Kelly Abner on February 29, 2008 in Tips | Presentations: It's all in the presenting | Comments (1) | TrackBack (0)

July 28, 2007

Many companies take advantage of the Budget control in Google AdWords to limit their daily and monthly spending to their desired goal. What not everyone realizes is that this can result in higher cost per click (CPC) and fewer clicks!...

Read Full Post: Tip: Manage PPC Spending With Bids, Not Budget

Posted by Jon Miller on July 28, 2007 in Search Engine Marketing , Tips | Tip: Manage PPC Spending With Bids, Not Budget | Comments (3) | TrackBack (0)

January 09, 2007

MarketingSherpa just released their free report "Marketing Wisdom for 2007". It contains 110 useful tips on topics including email marketing, social media, search engine marketing, and landing pages. There is even a section focused on B2B marketing. MarketingSherpa's editor, Anne...

Read Full Post: Marketing Wisdom for 2007 - MarketingSherpa

Posted by Jon Miller on January 9, 2007 in Tips | Marketing Wisdom for 2007 - MarketingSherpa | Comments (0) | TrackBack (0)

January 07, 2007

What keywords are your competitors buying? Knowing this can help with your pay per click search engine marketing, organic SEO, and overall competitive positioning. Fortunately, there are some useful tools available to help you figure this out. SpyFu SpyFu is...

Read Full Post: Competitive Keyword Research with SpyFu and Others

Posted by Jon Miller on January 7, 2007 in Search Engine Marketing , Tips | Competitive Keyword Research with SpyFu and Others | Comments (6) | TrackBack (0)