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This blog is where we share Marketo's latest thinking about B2B marketing, from best practices in demand generation and lead nurturing to accountability and marketing & sales alignment.
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Home / Thought Leader Interviews

Modern B2B Marketing

June 15, 2009

Barry Trailer of CSO Insights shares the latest thinking about sales and marketing alignment.

Read Full Post: Sales Lead Management Best Practices: Thought Leadership with Barry Trailer

Posted by Jon Miller on June 15, 2009 in Sales Marketing Alignment , Thought Leader Interviews | Sales Lead Management Best Practices: Thought Leadership with Barry Trailer | Comments (3) | TrackBack (0)

May 27, 2009

Professional revenue coach Kristin Zhivago helps CEOs and entrepreneurs increase their revenue, and in this thought leadership interview she shares some of her tips with us.

Read Full Post: Rivers of Revenue: Thought Leadership with Kristin Zhivago

Posted by Jon Miller on May 27, 2009 in Sales Marketing Alignment , Thought Leader Interviews | Rivers of Revenue: Thought Leadership with Kristin Zhivago | Comments (1) | TrackBack (0)

May 13, 2009

Interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies.

Read Full Post: Sales and Marketing Alignment: Thought Leadership with Jill Konrath

Posted by Jon Miller on May 13, 2009 in Sales Marketing Alignment , Thought Leader Interviews | Sales and Marketing Alignment: Thought Leadership with Jill Konrath | Comments (2) | TrackBack (0)

April 13, 2009

Increasing marketing ROI is on every marketer's mind in today's business climate. As such, a common question I asked in the B2B Marketing Thought Leader Interview Series is "What is your advice for Marketers striving to increase marketing ROI?". So, here are the Top Five Tips to increase marketing ROI, courtesy of our B2B marketing thought leaders.

Read Full Post: Increasing Marketing ROI: The Top 5 Tips from our B2B Thought Leaders

Posted by Jon Miller on April 13, 2009 in Modern B2B Marketing , Thought Leader Interviews | Increasing Marketing ROI: The Top 5 Tips from our B2B Thought Leaders | Comments (4) | TrackBack (0)

April 09, 2009

B2B Marketing thought leadership interview with Jep Castelein, author of LeadSloth on Demand Generation: Smart Tools for Lazy Marketers.

Read Full Post: Demand Generation Best Practices: Thought Leadership with The LeadSloth

Posted by Jon Miller on April 9, 2009 in Demand Generation , Thought Leader Interviews | Demand Generation Best Practices: Thought Leadership with The LeadSloth | Comments (0) | TrackBack (0)

February 12, 2009

Over the past four months, I've been fortunate enough to interview several B2B marketing Thought Leaders and share their answers here. Here are the five top tips from across these interviews that B2B marketers can utilize to generate more and better qualified leads and greater ROI.

Read Full Post: Expert Advice for B2B Marketing: The Top 5 Tips from Our Thought Leaders

Posted by Jon Miller on February 12, 2009 in Thought Leader Interviews | Expert Advice for B2B Marketing: The Top 5 Tips from Our Thought Leaders | Comments (2) | TrackBack (0)

December 30, 2008

Neil Patel, co-founder of ACS, Crazy Egg and KISSmetrics, shares tips and wisdom for online marketing.

Read Full Post: Online Marketing Tips: Thought Leadership with Neil Patel

Posted by Jon Miller on December 30, 2008 in Thought Leader Interviews | Online Marketing Tips: Thought Leadership with Neil Patel | Comments (7) | TrackBack (0)

December 18, 2008

In this thought leader interview, Amy Hawthorne, Director of Marketing at ReachForce and author of the B2BLead blog shares tips about generating leads using social media, lead nurturing, and consistent messaging.

Read Full Post: B2B Marketing Lead Generation: Thought Leadership with Amy Hawthorne

Posted by Jon Miller on December 18, 2008 in Thought Leader Interviews | B2B Marketing Lead Generation: Thought Leadership with Amy Hawthorne | Comments (1) | TrackBack (0)

December 10, 2008

In this interview, Hunter Boyle, Managing Editor for MarketingExperiments, shares best practices for increasing conversion, building a universal definition of a lead, and using testing to discover what works.

Read Full Post: Testing Your B2B Marketing: Thought Leadership with Hunter Boyle

Posted by Jon Miller on December 10, 2008 in Thought Leader Interviews | Testing Your B2B Marketing: Thought Leadership with Hunter Boyle | Comments (2) | TrackBack (1)

November 22, 2008

Mark Klein is a direct marketing expert, whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.

Read Full Post: Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein

Posted by Jon Miller on November 22, 2008 in Thought Leader Interviews | Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein | Comments (3) | TrackBack (0)

October 28, 2008

B2B marketing thought leadership interview with Robert Moreau from Rubicon Marketing Group, a marketing agency that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise. In this, Robert and I discuss best practices in marketing automation, lead nurturing, and demand generation.

Read Full Post: Marketing Automation and Strategy: Thought Leadership with Robert Moreau

Posted by Jon Miller on October 28, 2008 in Thought Leader Interviews | Marketing Automation and Strategy: Thought Leadership with Robert Moreau | Comments (5) | TrackBack (0)

October 14, 2008

B2B Marketing thought leadership interview series with Craig Rosenberg, author of The Funnelholic (one of my favorite B2B marketing blogs).

Read Full Post: Lead Generation Best Practices: Thought Leadership with The Funnelholic

Posted by Jon Miller on October 14, 2008 in Marketing Automation , Thought Leader Interviews | Lead Generation Best Practices: Thought Leadership with The Funnelholic | Comments (7) | TrackBack (0)

September 23, 2008

Paul Dunay, Global Director of Integrated Marketing for BearingPoint and author of the Buzz Marketing for Technology blog and podcast, answers questions about innovation, buzz marketing, and marketing ROI. In this interview with marketing communications expert leader Dianna Huff, author of the popular MarCom Writer Blog, I ask ...

Read Full Post: Buzz Marketing: Thought Leadership with Paul Dunay

Posted by Jon Miller on September 23, 2008 in Thought Leader Interviews | Buzz Marketing: Thought Leadership with Paul Dunay | Comments (1) | TrackBack (0)

September 11, 2008

In this interview with marketing communications expert leader Dianna Huff, author of the popular MarCom Writer Blog, I ask about integrated marketing, e-books, SEO, and knowing your customers.

Read Full Post: B2B Marketing Communications: Thought Leadership with Dianna Huff

Posted by Jon Miller on September 11, 2008 in Thought Leader Interviews | B2B Marketing Communications: Thought Leadership with Dianna Huff | Comments (1) | TrackBack (0)

August 27, 2008

In this interview with thought leader Tom Pick of WebMarketCentral, I ask about marketing innovation, social media, marketing ROI, and lead management.

Read Full Post: B2B Marketing Thought Leadership: Tom Pick

Posted by Jon Miller on August 27, 2008 in Thought Leader Interviews | B2B Marketing Thought Leadership: Tom Pick | Comments (1) | TrackBack (0)