Watch the on-demand webinar "Can Marketing Help Sales Sell?" to see the latest research from CSO Insights; how marketing and sales can work together; and an introduction to Marketo Sales Insight.
Modern B2B Marketing
June 23, 2009
June 15, 2009
Barry Trailer of CSO Insights shares the latest thinking about sales and marketing alignment.
Read Full Post: Sales Lead Management Best Practices: Thought Leadership with Barry Trailer
June 09, 2009
Sales is now ready to take back some of the control in the sales process, with the evolution of social selling. Social selling is the use of web 2.0 technologies merged with traditional sale strategies, enabling sales to prioritize their time again, and help serve as experts in the product selection process instead of just serving as negotiators.
May 27, 2009
Professional revenue coach Kristin Zhivago helps CEOs and entrepreneurs increase their revenue, and in this thought leadership interview she shares some of her tips with us.
Read Full Post: Rivers of Revenue: Thought Leadership with Kristin Zhivago
May 26, 2009
The relationship between sales and marketing is not one way. While marketing is responsible to send leads to sales, sales gathers valuable information that allows marketers to create more successful marketing campaigns. If sales can help marketing with these 5 critical pieces of information about their customers and prospects, marketing can thank sales by using time saved to create additional sales enablement tools, more competitive pricing, and better leads.
May 13, 2009
Interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies.
Read Full Post: Sales and Marketing Alignment: Thought Leadership with Jill Konrath
May 11, 2009
Marketo looks forward to meeting attendees of this year’s SiriusDecisions Summit to discuss Lessons Learned and continue last year’s conversations about sales and marketing integration.
April 27, 2009
Laura Mishima, Marketo's newest blogger, shares why marketing and sales need a handshake, not a handoff.
February 26, 2009
If you’re grappling with how to make the right choice, or just looking to make a business case for marketing automation at your company, here’s a new resource from the smart analysts at IDC’s CMO Advisory Practice: a new workbook titled “Optimizing Marketing and Sales Lead Management with Marketing Automation.”
December 23, 2008
Wishing you a wonderful holiday season, from your friends at Marketo
Read Full Post: Peace on Earth: 12 Days of Marketing and Sales Collaboration
September 22, 2008
Michael Gerard, Research Vice President for IDC’s CMO Advisory Practice and Executive Advisory Group, recently published an Analyst Connection sponsored by Marketo titled "Coordinating Marketing and Sales Across the Entire Revenue Cycle". In this, Michael answers several questions about sales and marketing alignment. Check it out!
August 08, 2008
MarketingSherpa founder Anne Holland and Marketo VP Marketing Jon Miller discuss how demand generation is different from lead generation; the changing nature of B2B branding; topics in sales-marketing alignment; lead scoring; marketing ROI and accountability; and appealing to C-level executives.
Read Full Post: B2B Marketing Best Practices - Fireside Chat with MarketingSherpa's Anne Holland
July 16, 2008
Listen to what sales really thinks about marketing in this podcast interview between Marketo VP Sales and Customer Success Bill Binch and Paul Dunay of the Buzz Marketing for Technology blog and podcast.
July 15, 2008
Express your commitment to Revenue by signing the Revenue Revolution Manifesto.
July 14, 2008
CEOs and marketing and sales leaders who care about revenue need to focus on the complete "Revenue Cycle", which starts from the day they first meet a prospect and continues through the sale and beyond to the customer relationship.
Read Full Post: The Revenue Cycle: A New Model for Explosive Revenue Growth
April 09, 2008
As part of our ongoing series of podcasts about sales and marketing alignment, Paul Dunay of the Buzz Marketing for Technology podcast and I recently chatted about why B2B marketers should care about lead scoring and how they can get started qualifying and prioritizing leads.
Read Full Post: Sales is from Mars, Marketing is from Venus - Podcast Vol II - Lead Scoring
March 03, 2008
Even though it appears that Sales is from Mars and Marketing is from Venus, the two functions have something in common that highlights the deep relationship that exists between them: the need and desire to drive revenue for their organization.
This is the first in an ongoing series of podcasts with Paul Dunay of Buzz Marketing for Technology. Here, Marketo's CEO Phil Fernandez and I talk about the differences between Sales and Marketing, and how to bridge the gap.
Read Full Post: Sales is from Mars, Marketing is from Venus - Podcast
January 23, 2008
In Marketo's new white paper, "Are They Hot or Not?", we quickly give you tips about how you can use lead scoring as a way to align sales and marketing. Working with your sales team, you must determine the traits that make up your "ideal" prospect, decide the level of engagement needed to create a top qualified lead, and then review your scoring methodology.
January 10, 2008
To gain power and influence in the organization, marketing needs to speak the financial "language of business" and use repeatable and systematic methodology for creating interest and turning that awareness into revenue and cash flow.
December 10, 2007
Using dating as a metaphor, this white paper gives best practice tips for B2B marketing, including building thought leadership, lead generation, lead nurturing, determining sales-readiness and evaluating the process.
November 03, 2007
A 10% improvement in lead quality can result in a 40% improvement in sales productivity. Marketo Lead Management can help you increase lead quality and thereby increase sales productivity.
Read Full Post: Improving Lead Quality Can Improve Sales Productivity
October 25, 2007
Q&A session with Tricia Reilly, an expert on lead management best practices.
September 20, 2007
Lead scoring can help improve win rates and revenue per deal. Here's how one company designed their lead scoring system.
September 19, 2007
Tips for improving your lead management, based on salesforce.com's own internal lead management processes.
September 18, 2007
How to break down the barriers between Sales and Marketing by automating the lead development / lead nurturing process.
Read Full Post: Bridging The Sales and Marketing Divide - Dreamforce 2007
July 31, 2007
As buyers take more control over their buying processes, building alignment between Sales and Marketing teams is now more important than ever. Yet despite the fact that they are pursuing common objectives (growth and revenue), Sales and Marketing all too...
Read Full Post: 7 Strategies To Building Sales-Marketing Alignment
