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Modern B2B Marketing

This blog is where we share Marketo's latest thinking about B2B marketing, from best practices in demand generation and lead nurturing to accountability and marketing & sales alignment.
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7 Strategies for B2B Marketing during a Recession: The Definitive Guide

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The Harte of Marketing — Opinions and Observations on Marketing, PR and Social Media

Home / Podcast

Modern B2B Marketing

May 20, 2008

Building Power and Respect through Marketing Accountability

Susanne Lyons, former CMO at Visa and Charles Schwab, discusses building power and respect for marketing through accountability. Modern B2B Marketing podcast, Episode 4.

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Posted by Jon Miller on May 20, 2008 in Accountability , Podcast | Building Power and Respect through Marketing Accountability | Comments (4) | TrackBack (0)

May 13, 2008

Introducing Modern B2B Marketing Podcasts

Produced under the Modern B2B Marketing umbrella, these podcasts will highlight different topics, some strategic, others tactical, but all with an eye toward helping B2B marketers improve the return on their marketing dollar.

Read Full Post: Introducing Modern B2B Marketing Podcasts

Posted by Kelly Abner on May 13, 2008 in Marketing Automation , Modern B2B Marketing , Podcast , Social Media | Introducing Modern B2B Marketing Podcasts | Comments (0) | TrackBack (0)