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Modern B2B Marketing

This blog is where we share Marketo's latest thinking about B2B marketing, from best practices in demand generation and lead nurturing to accountability and marketing & sales alignment.
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Earn a Seat at the Revenue Table

Ten Practical Trends in B2B Marketing

8 Ways The Internet Changed Software Marketing

How To Sell Your Marketing Budget To Your CFO

Why Branding Matters in B2B Marketing

Lead Nurturing 101

7 Strategies for B2B Marketing during a Recession: The Definitive Guide

Secret Sauce for Demand Generation

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Home / Marketing Funnel

Modern B2B Marketing

January 21, 2007

I recently received this email from a colleague who runs marketing for a security software company: I’m getting some pushback from my CFO on the size of my proposed total marketing budget as % of forecasted revenue… Do you have...

Read Full Post: How To Sell Your Marketing Budget To Your CFO

Posted by Jon Miller on January 21, 2007 in Accountability , Budgets , Marketing Funnel | How To Sell Your Marketing Budget To Your CFO | Comments (1) | TrackBack (0)

November 12, 2006

In Earn a Seat at the Revenue Table – Part 1, I asked how can marketers take more control over the revenue process, build the respect of their organizational peers, and earn a seat at the revenue table. The key...

Read Full Post: Earn a Seat at the Revenue Table – Part II

Posted by Jon Miller on November 12, 2006 in Accountability , Marketing Funnel , Modern B2B Marketing | Earn a Seat at the Revenue Table – Part II | Comments (1) | TrackBack (1)

November 09, 2006

Who is in charge of revenue at your company? In most B2B companies, the Sales Department owns the revenue pipeline. Marketing may play a supporting role by supplying leads (that probably get ignored). But in these companies, Sales controls the...

Read Full Post: Earn a Seat at the Revenue Table – Part I

Posted by Jon Miller on November 9, 2006 in Accountability , Marketing Funnel , Modern B2B Marketing | Earn a Seat at the Revenue Table – Part I | Comments (0) | TrackBack (1)

October 22, 2006

Strategy+Business had a great article in their summer issue by Edward Landry, Andrew Tipping, and Jay Kumar from the consultancy Booz Allen Hamilton. The authors argue that marketers can no longer be measured by brand management, creativity, or promotional expertise...

Read Full Post: Growth Champions

Posted by Jon Miller on October 22, 2006 in Accountability , Marketing Funnel | Growth Champions | Comments (0) | TrackBack (0)