Do you know how much to spend on your B2B marketing budget in 2009? How to allocate your budget across programs and headcount? In this on-demand webinar, get the latest trends, forecasts, and benchmarks from IDC’s CMO Advisory Practice.
Modern B2B Marketing
October 15, 2008
June 14, 2008
An economic slowdown means increased focus on demonstrating marketing's impact on revenue and growth and on getting the most out of every dollar spent. Here are seven strategies you can use for B2B marketing during a slowdown.
Read Full Post: 7 Strategies for B2B Marketing during a Recession: The Definitive Guide
April 17, 2007
I came across some awesome benchmark data about B2B marketing budgets, courtesy of SiriusDecisions. Thanks to Mou Mukherjee of cadenceblog for sending me the presentation in the first place. (If you are not familiar with SiriusDecisions, you should be --...
Read Full Post: B2B Marketing Budgets - Data From SiriusDecisions
February 01, 2007
According to IDC, B2B marketers are being forced to do more with fewer people than ever before. The "program-to-people" ratio, which compares the ratio of program expense to staff expense in the marketing budget, is becoming more leveraged every year...
January 21, 2007
I recently received this email from a colleague who runs marketing for a security software company: I’m getting some pushback from my CFO on the size of my proposed total marketing budget as % of forecasted revenue… Do you have...
Read Full Post: How To Sell Your Marketing Budget To Your CFO
October 12, 2006
Two of the most common questions I hear from fellow marketers is: “How much should I spend on marketing?” and “How much of my marketing budget should I spend online?” One way to look at this is through benchmarks. Blackfriars...
