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Modern B2B Marketing
March 25, 2008
March 20, 2008
Marketers need sophisticated lead management capabilities to close the gap between marketing and sales, but marketing software has traditionally been too costly, too hard to implement and far too complex for all but a few marketers. Here are the seven key elements of a modern B2B marketing software solution.
Read Full Post: Lead Management Will Never Be The Same Again
January 25, 2008
I recently had the opportunity to speak with Brian Carroll, author of the B2B Lead Generation Blog and the popular book "Lead Generation for the Complex Sale", about the importance of a personalized touch in lead nurturing, the best ways to encourage a latent prospect to start an active buying cycle, and the ROI of thought leadership.
January 14, 2008
On the lead management side, one big reason to automate your marketing campaigns is to become more efficient. Why do it if the automation tool is hard to install, has a long learning curve, and is cumbersome to manage? Your marketing automation tool should work the way you do.
December 10, 2007
Using dating as a metaphor, this white paper gives best practice tips for B2B marketing, including building thought leadership, lead generation, lead nurturing, determining sales-readiness and evaluating the process.
November 03, 2007
A 10% improvement in lead quality can result in a 40% improvement in sales productivity. Marketo Lead Management can help you increase lead quality and thereby increase sales productivity.
Read Full Post: Improving Lead Quality Can Improve Sales Productivity
October 31, 2007
We're putting together a few webinars with customers and friends to show off our upcoming email marketing, lead nurturing, and lead scoring capabilities. If you are interested, learn more and sign up!
Read Full Post: Join Marketo's Lead Management Software Beta Program?
October 25, 2007
Q&A session with Tricia Reilly, an expert on lead management best practices.
September 20, 2007
Lead scoring can help improve win rates and revenue per deal. Here's how one company designed their lead scoring system.
September 19, 2007
Tips for improving your lead management, based on salesforce.com's own internal lead management processes.
April 04, 2007
Many B2B companies have a chasm between the pay-per-click campaigns that generate clicks and the campaigns that help turn those clicks into customers. When the goal of search marketing is to drive high-quality leads to sales, no B2B pay-per-click campaign...
Read Full Post: Four Steps to Better Business Leads From Search
March 02, 2007
Countless companies end up with poor sales-marketing alignment because they suffer from Bad Lead-itis. This crippling disease can destroy marketing's credibility, waste demand generation dollars, and damage your company's brand reputation. It is important to learn to recognize these four...
Read Full Post: Do You Recognize the 4 Warning Signs of Bad Lead-itis?
January 10, 2007
FedEx Kinko's announced a new service called Direct Mail Services, delivered in partnership with AAS. It provides an end-to-end service that allows marketers to design and execute simple direct mail campaigns completely online. You begin by designing a direct mail...
December 18, 2006
As part of the lead management process, make sure to measure the "depth" of your relationship with a target company. By depth, I mean both the number of contact names you have at the company as well as the quality...
December 13, 2006
So you’ve managed to get a potential customer to register on your landing page. Congratulations! What do you do now? If you are like many companies, the prospect’s information goes into an SFA system like Salesforce.com and sales gets alerted...
December 09, 2006
Forrester recently published research titled "How Mature Is B2B Lead Management?" in which they claim that B2B marketers who shift their focus from “demand generation” to “lead management” are twice as productive. As Kristin Zhivago points out, one reason for...
