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Modern B2B Marketing

This blog is where we share Marketo's latest thinking about B2B marketing, from best practices in search engine marketing to lead nurturing to marketing accountability.
Authors: Jon Miller, VP of Marketing & Kelly Abner, Director of Marketing.
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Home / Landing Page

Modern B2B Marketing

February 06, 2008

Here's how how I used two easy landing page optimization tips to reduce my cost per conversion by $10.67 and improve my quality score at the same time.

Read Full Post: Two Practical Landing Page Tips That Will Save You Money

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Posted by Jon Miller on February 6, 2008 in Landing Page , Search Engine Marketing | Two Practical Landing Page Tips That Will Save You Money | Comments (6) | TrackBack (0)

January 12, 2008

Trisha Fawver from PsPrint shares her review of Marketo's landing page optimization software.

Read Full Post: Landing Pages Made Easy

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Posted by Jon Miller on January 12, 2008 in Landing Page | Landing Pages Made Easy | Comments (1) | TrackBack (0)

December 17, 2007

View the archived version of MarketingSherpa's Landing Page teleseminar, hosted by Marketo on December 12, 2007.

Read Full Post: Hot Tips to Increase your Landing Page Conversions

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Posted by Kelly Abner on December 17, 2007 in Landing Page | Hot Tips to Increase your Landing Page Conversions | Comments (0) | TrackBack (0)

December 04, 2007

44% of clicks for B2B companies are directed to the home page, not a special landing page, and of B2B companies that use landing pages, 62% have six or fewer total landing pages. So why aren't you using landing pages more?

Read Full Post: Shocking Statistics About Landing Page Usage

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Posted by Jon Miller on December 4, 2007 in Landing Page | Shocking Statistics About Landing Page Usage | Comments (0) | TrackBack (0)

November 20, 2007

If you’re interested in giving your conversions a 48% lift, increasing your average shopping cart, and making your job easier with proven guidelines on what really works, sign up for this free teleseminar.

Read Full Post: Upcoming Teleseminar from MarketingSherpa and Marketo

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Posted by Kelly Abner on November 20, 2007 in Landing Page | Upcoming Teleseminar from MarketingSherpa and Marketo | Comments (1) | TrackBack (0)

November 12, 2007

Since deploying the Marketo landing page solution in July, Jodi has seen significant improvements in her search marketing performance, including a 25% increase in number of conversions per month and a 50% reduction in cost per conversion.

Read Full Post: IDology increases conversions & reduces costs with Marketo

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Posted by Kelly Abner on November 12, 2007 in Landing Page | IDology increases conversions & reduces costs with Marketo | Comments (0) | TrackBack (0)

October 24, 2007

Many testing methodologies are complex and are only appropriate for high-volume sites. Small- and mid-sized companies do not have the volume required to achieve statistical significance except using simpler approaches. This article shares a Landing Page Test Calculator that will tell you how many test versions your landing page can support, and therefore which test methodology is right for you.

Read Full Post: Landing Page Testing: How Much Is Too Much?

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Posted by Jon Miller on October 24, 2007 in Landing Page , Testing | Landing Page Testing: How Much Is Too Much? | Comments (2) | TrackBack (0)

September 27, 2007

Ten tested and proven tips you can use to improve and optimize your landing pages.

Read Full Post: Ten Tips for Lead Generation Landing Pages

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Posted by Jon Miller on September 27, 2007 in Landing Page | Ten Tips for Lead Generation Landing Pages | Comments (2) | TrackBack (0)

August 24, 2007

Podcast: Jon Miller talks to Heather Lutz about Marketo Landing Pages, which include the ability to create landing page templates and pages, as well as conduct A/B testing.

Read Full Post: Podcast: Landing Pages Double your Conversion Rates

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Posted by Kelly Abner on August 24, 2007 in Landing Page | Podcast: Landing Pages Double your Conversion Rates | Comments (0) | TrackBack (1)

August 16, 2007

93% of B2B buyers begin their buying process using Internet search. So shouldn't you be where the buyers are? This document tells you why landing pages are an important part of your online marketing campaigns and lists the top ten ways to build landing pages that will increase your conversion rates.

Read Full Post: New eBook: Top 10 Tips for Effective Landing Pages

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Posted by Kelly Abner on August 16, 2007 in Landing Page | New eBook: Top 10 Tips for Effective Landing Pages | Comments (0) | TrackBack (0)

May 16, 2007

If you want to make Google richer without making any money yourself, then stop reading. You don't need to worry about conversion rates or landing pages. But if you want to grow your own revenue using search engine marketing, then...

Read Full Post: Better B2B Landing Pages - A Case Study

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Posted by Jon Miller on May 16, 2007 in Landing Page , Search Engine Marketing | Better B2B Landing Pages - A Case Study | Comments (0) | TrackBack (1)

December 06, 2006

Before the Internet, buyers got most of their information by talking directly with sales reps. As a result, it made sense for sales to engage with the customer early in the buying cycle. Today, however, buyers use the Internet to...

Read Full Post: 5. Help buyers research early in the sales cycle

Posted by Jon Miller on December 6, 2006 in Branding , Landing Page , Modern B2B Marketing | 5. Help buyers research early in the sales cycle | Comments (0) | TrackBack (1)

November 30, 2006

The best B2B marketers test everything, and almost everything can be tested: offers, copy, headlines, forms, bids, colors, designs, lists, and more. Testing removes any debate about what works and what doesn’t; testing lets your customers vote with their actions....

Read Full Post: 3. Test everything – but don’t over test

Posted by Jon Miller on November 30, 2006 in Landing Page , Modern B2B Marketing | 3. Test everything – but don’t over test | Comments (1) | TrackBack (1)

November 28, 2006

The main reason B2B companies use online advertising is to drive traffic to their website. But that only means they got a prospect to click. Once there, the marketer has just a few seconds to convince that prospect to stick...

Read Full Post: 2. Landing pages, landing pages, landing pages

Posted by Jon Miller on November 28, 2006 in Landing Page , Modern B2B Marketing , Search Engine Marketing | 2. Landing pages, landing pages, landing pages | Comments (1) | TrackBack (0)

September 22, 2006

AKA, “How to date your prospects”. In Part 1 and Part 2, I argued that B2B search marketing presents unique challenges compared to B2C search, including the need to market to multiple decision makers at different points in the sales...

Read Full Post: Optimize for B2B Search Marketing – Part 3

Posted by Jon Miller on September 22, 2006 in Landing Page , Search Engine Marketing | Optimize for B2B Search Marketing – Part 3 | TrackBack (0)

September 01, 2006

When the goal of search marketing is to generate leads, it is not good enough to take prospects to a generic home page when they click an ad. With less than a 2% conversion rate, it's like throwing away 98%...

Read Full Post: What You Say Is As Important as What You Pay

Posted by Jon Miller on September 1, 2006 in Landing Page , Search Engine Marketing | What You Say Is As Important as What You Pay | TrackBack (1)

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