Thought Leader Interviews
The ultimate resource for lead nurturing, whether you're just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.
Dave Kerpen is the co-founder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm. He is the author of the New York Times best seller Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook, and speaks at dozens of marketing conferences and webinars each year.
Marketo recently caught up with Kerpen to get his thoughts on a few hot topics regarding social media marketing. In the…
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Rebecca Lieb is an analyst at the Altimeter Group where she covers digital advertising and marketing. She is the author of Content Marketing – How to Use Content to Market Online and in Social Media and consults on content strategy for a variety of brands and professional trade organizations. Recently I caught up with Rebecca and she answered some of the top questions that arise from businesses that are either currently implementing or plan to start a content marketing strategy.
What…
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Pinterest is now the third most popular social network in the country. Traffic to the digital pin-board rose 50 percent from January to February of this year, with over 21 million visits in the last week of January alone. Those numbers reinforce the potential for businesses to utilize yet another social channel for customers to engage and share their products. The implications for B2B marketing are just beginning to come to light as marketers quickly adapt to this new visual…
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When it comes to content marketing and social media experts, Joe Pulizzi is always at the top of the list. A leading author, speaker, strategist, and founder of the Content Marketing Institute, Joe helps businesses understand the trends in content marketing, and how marketers can learn to think and act like publishers. Recently I caught up with Joe and he answered some very tough questions that content marketers face everyday.
What is the Content Marketing Institute focused on…
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I just got back from the ad:tech conference here in San Francisco and once again it was a stellar line up of keynotes and sessions. The highlight for me was the keynote on Tuesday with Guy Kawasaki and Robert Scoble. They took to the stage in a very informal conversational manner to discuss everything on the mind of a good social media marketer; Google+, Facebook, Twitter and everything in between, including lots of takeaways for the B2B marketing world.
I was lucky enough to catch…
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We decided to do something a bit different during our first year at SXSW Interactive. We invited over a dozen industry thought leaders from the B2B Marketing and social media world to stop by our booth in the expo hall and chat with us about everything, from their favorite part of SXSW, to their focus in 2012, and their individual thoughts on the biggest buzzed about social platform, Pinterest.
In part one of our video series from SXSW, we asked these thought leaders about their…
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It’s 10 o’clock in the morning…do you know where your leads are?
On March 6th, Brian Carroll, author of Lead Generation for the Complex Sale, shared his marketing wisdom as part of our Revenue Masters Webinar Series. Brian’s been investigating the relationship between Sales and Marketing departments around the globe for some time. Some of the statistics he’s uncovered about lead generation and lead nurturing may shock and awe you – and could lead to fisticuffs between you and your sales…
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What if you could climb into the mind of a genius, take a look around, and discover just how they achieve such exceptional results? Taryn Voget, Co-founder and CMO at the Everyday Genius Institute, does just that. Her latest report Patterns of Marketing Genius looks at how top chief marketing officers generate innovative ideas that get big results. Taryn discusses how the Everyday Genius Institute began and the findings of her latest report.
Tell me a bit about why you decided to start…
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Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar. For a quick refresher, the webinar recording is now available to view on demand.
Q: From a B2B standpoint, how important is it to give information/content “free” (ie,…
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As a follow up to yesterday’s post regarding our latest webinar Reaching the Social Customer, our speakers have graciously agreed to respond to questions we were not able to get to on the live webinar. We were so overwhelmed by the level of engagement and the sheer popularity of this topic, that we decided to post additional questions that were unanswered during the webinar.
First up, social media thought leader and best-selling author of The Social Customer, Adam Metz weighs in.
Q: If…
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