Thought Leader Interviews
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Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar. For a quick refresher, the webinar recording is now available to view on demand.
Q: From a B2B standpoint, how important is it to give information/content “free” (ie,…
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As a follow up to yesterday’s post regarding our latest webinar Reaching the Social Customer, our speakers have graciously agreed to respond to questions we were not able to get to on the live webinar. We were so overwhelmed by the level of engagement and the sheer popularity of this topic, that we decided to post additional questions that were unanswered during the webinar.
First up, social media thought leader and best-selling author of The Social Customer, Adam Metz weighs in.
Q: If…
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In March 2011, the Patricia Seybold Group and the Information Technology Services Marketing Association (ITSMA) jointly conducted a Data-Driven Marketing Survey of their members and subscribers. Its results yielded insights on the value of data-driven marketing – some expected, some less so. I recently got a chance to discuss the survey’s results and their implications for the future of B2B Marketing with Susan McKittrick, an Analyst and Senior Consultant at the Patricia Seybold…
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I recently got a chance to interview Mark Smith, CEO and Executive Vice President of Research for Ventana Research, a leading benchmark research and advisory services firm that helps organizations manage and optimize performance. A 22-year industry veteran with research and product development experience at a variety of enterprise software companies, Smith is responsible for Ventana Research’s overall direction and global research on both the business and technology sides. In this…
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We had the chance to interview Aaron Kahlow, CEO of Online Marketing Summit. (Happening right now in San Diego!) In this interview he expands on his Dreamforce session, Advance Online Marketing Tactics. He emphasizes the importance of user experience in order to know what your customers want and how they want it delivered. Read below for a summary of his Marketo TV interview and learn more about usability, user experience and how to tie it back to analytics.
Aaron’s tips include:
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I had the chance to interview Ron Ladouceur, Vice President and Executive Creative Director of Media Logic, a conversation-centric marketing firm. Ladouceur was a driving force behind the development of Media Logic’s Conversation-Centric Marketing model which helps companies looking for help to define their social media strategy. Find out how the marketing landscape has changed and the ways it affects how we generate leads, move prospects through the funnel and manage our day to day…
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Our most recent B2B Marketing Thought Leader Interview was with Amy Hawthorne, Director of Marketing at Workstreamer, a company working to transform the way business professionals participate in and benefit from the new information and social economy.
How did you get started with B2B Marketing and what do you like best about it?
I kicked off my B2B Marketing career in the go-go days. Money was being thrown around like crazy and no one seemed to be held accountable for delivering any…
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This next B2B Marketing Thought Leader Interview is with Michael Cannon, CEO of the Silver Bullet Group, the global leader in messaging effectiveness solutions. Michael is an internationally renowned sales and marketing effectiveness expert, and a best-selling author, most recently coauthoring with Jay Conrad Levinson (Guerrilla Marketing), et al., Marketing Strategies That Really Work! Promote Your Way to Millions.
How is it that you became interested in both Sales and Marketing?
By…
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For our latest B2B Thought Leader Interview, we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. Miller is a regular contributor to the email deliverability blog, deliverability.com, and co-author of Sign Me Up: A Marketer’s Guide To Email Newsletters that Build Relationships and Boost Sales. In this post, Miller discusses the latest trends…
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One of our recent partner additions is a company called Avitage, in Waltham, MA. Recently, I had the opportunity to interview Jim Burns, founder and CEO, as part of our ongoing B2B Thought Leader Interviews. Jim and his company have been helping B2B selling customers create and deliver content, especially multimedia content, for over fifteen years.
Content is a key success factor, as well as a real challenge, for our customers. What suggestions can you give our readers to help them…
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