Modern B2B Marketing
Modern B2B Blogs
July 18, 2010
Social Media with Amy Hawthorne: A Thought Leader Interview
Posted by Katie Byrnes
A B2B Social Media discussion with Amy Hawthorne. Topics include: B2B social media marketing, blogging and awareness.
July 15, 2010
Better Messaging = Better Results: Thought Leadership with Michael Cannon
Posted by Katie Byrnes
Thought leader interview with Michael Cannon, CEO of Silver Bullet Group
July 7, 2010
Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller
Posted by Katie Byrnes
B2B email marketing thought leadership from email marketing expert, Stephanie Miller.
June 16, 2010
Create Content like a Publisher: Thought Leadership with Avitage
Posted by Jon Miller
Learn the importance of content creation and best practices to help marketing create content like a publisher.
May 23, 2010
9 Must-Read B2B Social Media Thought Leader Interviews
Posted by Maria Pergolino
There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. But for B2B marketers who have yet to venture into the social web, getting from point A to point B isn’t as cut and dry.
We are all still finding our best ways to incorporate social [...]
January 25, 2010
Making Sense of the Chaos: Social CRM with Bill Odell
Posted by Maria Pergolino
Another great post in our B2B marketing thought leadership interview series, Bill Odell sets things straight on Social CRM and how it can impact your business.
Posted by Maria Pergolino in Modern B2B Marketing | Social Media | Thought Leader Interviews
January 18, 2010
Sales and Marketing Alignment to Drive Success with Carlos Vidal
Posted by Maria Pergolino
Sales and Marketing alignment is key to driving success in an organization. This post shares insight from Carlos Vidal about how to achieve this alignment to sell successfully to the C-Suite.
Posted by Maria Pergolino in Modern B2B Sales | Thought Leader Interviews
January 12, 2010
Sales and Marketing Alignment: Thought Leadership with Christine Crandell
Posted by Jon Miller
The next interview in the B2B Marketing thought leader interview series is with Christine Crandell, one of the most innovative thinkers I’ve met on the topics of sales and marketing alignment and marketing accountability. Christine sits on several advisory boards including Coupa and SDForum, and has held senior marketing positions at Egenera, Ariba, and [...]
December 6, 2009
B2B Business Blogging: Separating the Wheat from the Chaff with Matthew Schwartz
Posted by Maria Pergolino
In this B2B Marketing Interview, Matthew Schwartz of ZoomInfo shared with us his secrets to the blog’s success, some forecasts of where social selling is going and why it is important for Follow the Lead to serve as a news-and-information hub for the sales industry.
October 21, 2009
Sales 2.0 and Social Media: Thought Leadership with Anneke Seley
Posted by Maria Pergolino
Anneke Seley, Author and CEO, shares some of her thoughts about using Sales 2.0 and social media to improve sales in our newest B2B Marketing thought leader interview
Posted by Maria Pergolino in Sales Marketing Alignment | Thought Leader Interviews