Testing
Marketo's Marketing Automation Buyer's Kit
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The Definitive Guide to Lead Nurturing
The ultimate resource for lead nurturing, whether you're just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.
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An optimized B2B landing page is one of the most critical elements of any Internet marketing campaign. Effective landing pages excel at attracting prospects, keeping their attention and converting them with a call to action.
With 93% of B2B buyers using search to begin their buying process, it’s key to optimize the landing page for search as well as for relevancy, consumption and conversion.
Developing a high-converting landing page requires testing to understand the right mix of…
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Today I’m pleased to welcome Gary Katz, founder and chairman of marketing operations consultancy firm Marketing Operations Partners, as a guest blogger. Read on to see what Gary has to say about the virtues of what he has dubbed Marketing Operations 2.0. Enjoy!
On July 26, 2009, I celebrated a half-century on the planet. In gratitude to my parents for giving me the gift of life, I felt in a giving mood myself. At the time, I thought the best gift I could offer was a Marketing Operations…
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The effort you put into your website and online marketing won’t amount to much if your website doesn’t have an active traffic pattern.
If you are using marketing analytics to determine unique visitors, kudos. But the real question is, are you probing for answers to questions about referral and search engine traffic? If not, you’re missing out on a load of opportunities to fine-tune and ramp up your B2B marketing. You can make a big difference in your future online marketing mix simply…
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Internet math question: If you get 200,000 viewers to your website and 80% of them just check out one page, would you consider your website a success?
In some cases (with bloggers for example), a one-time visit to the website means checking out the latest blog, then taking off and that may be okay. However, if you are a B2B company dedicated to quality lead generation, a one-page hit won’t do you much good.
Follow this primer on what bounce rates are and how you can use marketing…
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There have always been “rules” around what day you should send email marketing messages . I’ve heard numerous timing strategies that all make logical arguments for their method. One rule I’ve been hearing a lot lately is “Never email on Fridays. Always email on Tuesday nights.” The theory behind the rule of thumb makes sense: email too early in the week and people are too busy with their actual work to open or focus on your message. Email end of the week and your message will get…
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I’ve written quite a bit about the value of testing every part of your online campaigns, including ad text and ad copy, landing pages, banners, forms, subject lines, and more. Michael Egan of Yahoo! Search Marketing further explains the value of testing, even for the best marketers:
It’s hard to argue that Tiger Woods is pretty darn good at what he does. But even he is not perfect. Imagine if he were allowed to hit four balls each time and then choose the shot that worked the best.…
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In this guide, I will explain three calculations that are critical to designing and evaluating your landing page tests:
- How many conversions you need before you can be confident in a given landing page’s conversion rate.
- How to determine whether you can be confident in the results of your landing page test.
- How to calculate in advance how many test versions your landing page can support, as well as how long it will take you to get to confident results.
Summary: Use In Case of…
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