Modern B2B Marketing
Modern B2B Blogs
August 5, 2010
Is Sunday the New Tuesday for Email Marketing?
Posted by Caroline Ruggiero
There have always been “rules” around what day you should send email marketing messages . I’ve heard numerous timing strategies that all make logical arguments for their method. One rule I’ve been hearing a lot lately is “Never email on Fridays. Always email on Tuesday nights.” The theory behind the rule of thumb makes sense: [...]
October 24, 2007
Landing Page Testing: How Much Is Too Much?
Posted by Jon Miller
Many testing methodologies are complex and are only appropriate for high-volume sites. Small- and mid-sized companies do not have the volume required to achieve statistical significance except using simpler approaches. This article shares a Landing Page Test Calculator that will tell you how many test versions your landing page can support, and therefore which test methodology is right for you.
October 17, 2007
Landing Page Testing – The Ultimate Guide To Test Statistics
Posted by Jon Miller
How many conversions do you need before you can be confident in a given landing page’s conversion rate? Are the results of your landing page test statistically significant? How many test versions can your landing page support, and how long will it take to get confident results? This Ultimate Guide answers these questions, and more!