Search Engine Marketing
Marketo's Marketing Automation Buyer's Kit
Make an intelligent and informed decision to ensure success with your marketing automation system.
get it now
The Definitive Guide to Lead Nurturing
The ultimate resource for lead nurturing, whether you're just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.
get it now
Your company and its employees are on Linkedin, but are you optimizing their presence?
I read a recent article from Search Engine Land that talked about the link between Search Engine Optimization and Linkedin. It was a fascinating look at how a properly optimized Linkedin page, both company and employees’, can boost SEO and organic visibility. The author, George Aspland, CEO of eVision, sums it up perfectly:
“Having a company page with associated employees (each with optimized…
Continue Reading »
MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. The 202-page report, which is organized by company size, primary market, industry sector, social media use and SEO maturity, examines the SEO habits and effectiveness of some 1,530 B2B and B2C marketers.
Its findings include some nice numbers that support the value of inbound marketing:
- Using social media boosted leads 30% and revenue 114%
- Finding and testing niche content increased…
Continue Reading »
Have you seen the changes to the LinkedIn Company Pages? There is now a Product and Services tab that lets you feature everything about your company and what you sell. I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet.
Here are four reasons why:
- Recommendations- Company specific recommendations on LinkedIn may become the Yelp of B2B Businesses, though you can’t benefit from this new…
Continue Reading »
At my previous company my success was measured by number of leads. If I hit the right number, I was in the clear. If the total lead count was high, I was awesome. If I was short of my lead goal, I had some explaining to do. Makes sense, right? More leads equals more won deals. Management could understand these metrics. It was easy for the VP of Sales to see my results via a dashboard in the CRM system. Life was good. Well, that is unless you were a sales rep. (Don’t worry. I…
Continue Reading »
This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.
This session kicked off with a general description of what is search marketing, search engine…
Continue Reading »
A few weeks ago at the Marketo User Summit I had the privilege of hearing from Andrew Spoeth, Marketo customer and Director of Marketing at the world’s leading B2B Search Marketing firm, Enquiro about an upcoming seminar on October 28th that is sure to be a must-attend event for marketing managers, directors, and VPs in the San Francisco Bay area.
Kicking off this half day event will be a keynote from Graham Mudd, Vice President of comScore Marketing Solutions about “The Current…
Continue Reading »
Last week I attended Search Engine Strategies in San Jose and joined in on a session about Duplicate Content. This session was very interesting, but since it was not part of their B2B track, was not focused specifically on how it affects B2B marketers.
Duplicate content occurs when two or more web pages have the same content. This happens frequently for B2C companies, as many companies may be selling the same product with similar product descriptions on different websites. While…
Continue Reading »
Google AdWords — Updated Display URL Policy
Starting April 1, Google is enforcing a new Display URL Policy. Not everyone knows about it, and those that do are wondering what it means.
Let’s start with this paragraph directly from Google:
"Based on feedback from both our advertisers and users, and consistent
with our efforts to present relevant results, we’ll no longer allow
certain exceptions to our display URL policy. These include, but aren’t
limited to, redirects and vanity URLs. In…
Continue Reading »
Let me tell you a story about how I used two easy landing page optimization tips to reduce my cost per conversion by $10.67 and improve my quality score at the same time.
Shorter Forms Reduced Cost Per Conversion by $10.67
As you know, Marketo provides on-demand marketing software including lead management and landing page optimization. One of my jobs as VP Marketing is to generate qualified leads for the sales team by finding prospects using Google AdWords (as well as other…
Continue Reading »
Mobile search is a hot topic these days, especially since Google AdWords is showing text ads for free on mobile phones for the next 46 days. Since I focus on helping business-to-business marketing professionals drive revenue and improve marketing accountability, I naturally got to thinking whether B2B companies could take advantage of mobile search. My conclusion: mobile search (especially mobile paid search) is basically irrelevant for most business to business marketers.
This is…
Continue Reading »
Older Posts
