Modern B2B Marketing
Modern B2B Blogs
November 25, 2009
Dreamforce 2009: Search Engine Marketing Junkies
Posted by Maria Pergolino
This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more.
October 18, 2009
A book’s worth of Search Marketing education in one half day event: The Current State of Search Advertising
Posted by Maria Pergolino
Enqurio to present “The Current State of Search Advertising” along with insights from of the new book, The BuyerSphere Project: How Business Buys from Business by Gord Hotchkiss in Bay Area.
August 18, 2009
How B2Bs can Improve SEO by Avoiding Duplicate Content
Posted by Maria Pergolino
B2Bs can Improve SEO by Avoiding Duplicate Content as described in this post
April 23, 2008
Google Updates Adwords Display URL Policy
Posted by Kelly Abner
The new Google AdWords Display Policy means that you should update your DNS Aliasing if you use a third-party landing page software or, in some cases, tracking URLs.
February 6, 2008
Two Practical Landing Page Tips That Will Save You Money
Posted by Jon Miller
Here’s how how I used two easy landing page optimization tips to reduce my cost per conversion by $10.67 and improve my quality score at the same time.
October 3, 2007
Why Mobile Search Is Irrelevant To B2B Marketing
Posted by Jon Miller
Despite the enormous growth and potential of mobile marketing, when it comes to mobile paid search I think there just is not a good fit between how people use mobile search and B2B marketing.
September 6, 2007
All I Really Need To Know About Search Engine Marketing I Learned In Kindergarten
Posted by Jon Miller
The following is an excerpt from my recent column about search engine marketing at Search Engine Land.
All I really need to know about search engine marketing I learned in kindergarten. Or something like that.
The goal of search engine marketing is to get your pages to show up when target customers [...]
July 28, 2007
Tip: Manage PPC Spending With Bids, Not Budget
Posted by Jon Miller
Many companies take advantage of the Budget control in Google AdWords to limit their daily and monthly spending to their desired goal. What not everyone realizes is that this can result in higher cost per click (CPC) and fewer clicks! This is because the way that AdWords ensures you don’t exceed your budget is [...]
July 11, 2007
How Marketo Uses A Test Drive To Give Power To Our Prospects
Posted by Jon Miller
I’ve written before about how today’s B2B buyer avoids interruption marketing and uses the Internet to take control of the buying process. I’ve also talked about how the modern B2B marketer’s job is to enable and facilitate the buyer’s research by providing the right thought leadership, the right product information and the right [...]
Posted by Jon Miller in Modern B2B Marketing | Search Engine Marketing
June 1, 2007
B2B Pay-Per-Click Links for Beginners
Posted by Jon Miller
Some of Marketo’s customers have asked me where they can go to get basic information for optimizing their B2B pay-per-click campaigns. Here are some links I’ve found that provide practical tips for optimizing your campaigns.
If you know of any other great sources of information for beginners, please let me know!
AdWords [...]