Modern B2B Marketing
Modern B2B Blogs
April 28, 2010
Six Steps for Marketing Forecasting Done Right
Posted by Jon Miller
When the CSO lacks “bottom-up” visibility into future periods, highly accountable CMOs can fill the void with marketing forecasts. Here’s how.
Posted by Jon Miller in Accountability | Modern B2B Marketing | Sales Marketing Alignment
April 26, 2010
Marketing Forecasting: The Hidden Secret of Today’s Most Accountable CMOs
Posted by Jon Miller
Marketing forecasting is one of the essential elements for turning marketing from a cost center into a revenue driver.
Posted by Jon Miller in Accountability | Modern B2B Marketing | Sales Marketing Alignment
March 25, 2010
The New Revenue Engine: Drive Predictable Revenue by Managing Your Revenue Machine
Posted by Jon Miller
A sales machine on its own is no longer sufficient to drive a company’s revenue growth. Companies need a new revenue engine.
Posted by Jon Miller in Lead Management | Modern B2B Marketing | Modern B2B Sales | Sales Marketing Alignment
November 10, 2009
Creating a New Customer Every Few Days – Marketo’s Secret Sauce to Sales Success
Posted by Maria Pergolino
The Secret Sauce for Sales Success is an hour long webinar used to discuss the sales process Marketo’s Bill Binch, VP of Sales and Customer Success at Marketo, has created for Marketo including Sales 2.0 techniques, lead follow-up and recycling, and sales metrics.
November 6, 2009
5 Reasons Dreamforce Is a Must-Attend Sales and Marketing Event For B2B Marketers
Posted by Maria Pergolino
Discover how Dreamforce 2009, one of the year’s premier sales and marketing events, can help B2B marketers maximize efforts on the B2B Marketing Blog.
October 21, 2009
Sales 2.0 and Social Media: Thought Leadership with Anneke Seley
Posted by Maria Pergolino
Anneke Seley, Author and CEO, shares some of her thoughts about using Sales 2.0 and social media to improve sales in our newest B2B Marketing thought leader interview
Posted by Maria Pergolino in Sales Marketing Alignment | Thought Leader Interviews
June 23, 2009
Can Marketing Help Sales Sell?
Posted by Jon Miller
Watch the on-demand webinar “Can Marketing Help Sales Sell?” to see the latest research from CSO Insights; how marketing and sales can work together; and an introduction to Marketo Sales Insight.
June 15, 2009
Sales Lead Management Best Practices: Thought Leadership with Barry Trailer
Posted by Jon Miller
Barry Trailer of CSO Insights shares the latest thinking about sales and marketing alignment.
Posted by Jon Miller in Sales Marketing Alignment | Thought Leader Interviews
June 9, 2009
True Social Selling
Posted by Maria Pergolino
Sales is now ready to take back some of the control in the sales process, with the evolution of social selling. Social selling is the use of web 2.0 technologies merged with traditional sale strategies, enabling sales to prioritize their time again, and help serve as experts in the product selection process instead of just serving as negotiators.
May 27, 2009
Rivers of Revenue: Thought Leadership with Kristin Zhivago
Posted by Jon Miller
Professional revenue coach Kristin Zhivago helps CEOs and entrepreneurs increase their revenue, and in this thought leadership interview she shares some of her tips with us.
Posted by Jon Miller in Sales Marketing Alignment | Thought Leader Interviews