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Revenue generation is the most expensive function at most companies, and arguably the most inefficient. With blog posts, videos, and executive interviews, Marketo CEO Phil Fernandez shows how companies can transform the way marketing and sales work – and work together – to improve revenue performance.
October 17, 2012 by Phil Fernandez | B2B Marketing, Revenue Performance, Revenue Performance Management
July 10, 2012 by Jason Miller | B2B Marketing, Infographic, Lead Management, Revenue Performance
June 8, 2012 by Phil Fernandez | Revenue Performance
![MAR_TransPyrmd_R2[1]](http://blog.marketo.com/wp-content/uploads/2012/05/MAR_TransPyrmd_R21-185x105.jpg)
May 31, 2012 by Phil Fernandez | Revenue Performance
May 17, 2012 by Phil Fernandez | Revenue Performance
May 10, 2012 by Phil Fernandez | Revenue Performance
May 3, 2012 by Phil Fernandez | Revenue Performance
April 26, 2012 by Phil Fernandez | Revenue Performance
April 18, 2012 by Phil Fernandez | Revenue Performance
April 11, 2012 by Phil Fernandez | Revenue Performance
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