Measuring and forecasting Marketing’s impact on the revenue cycle over time.
As marketing and sales teams become more aligned in the modern economy, it’s important for marketers to not only focus on soft or “vanity metrics,” but to learn to convey revenue language that matters to CEOs and CFOs.
What a treat to chat yesterday with Kai Ryssdal, host of NPR’s Marketplace! I’m a regular listener of the show, so I was honored when his team reached out to me yesterday regarding the impending Facebook IPO. Here’s an inside look into the IPO roadshow process, and what Facebook executives can expect in the coming weeks.
Kai Ryssdal: It looks like we’re only going to have to wait just a little bit longer for the most-awaited stock offering of this or many other years. There are…
Recently, OpenView Labs invited me to be a guest blogger on their site. They do an excellent job of sharing expertise, actionable ideas and approaches for building expansion stage companies.
My contribution to OpenView Labs’ praiseworthy mission was to write a blog post on a topic that is near and dear to my heart (actually, it is also kind of a pet-peeve of mine!). Here’s the topic that I am so passionate about:
An IPO is NOT an exit strategy, it’s a funding event.
More important, my…
Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory. Together, we will deliver the world’s first integrated Social Marketing Automation solution. This is a wildly exciting time for Marketo!
As our first acquisition, today’s news is directly supportive of our vision to provide the best, most innovative and productive marketing and revenue analytics solutions on the market. Social marketing campaigns and…
Across the globe, senior corporate executives (including boards of directors) are pretty obsessed with one thing: growth. It’s the business imperative that consistently trumps every other goal.
In recent years this growth imperative has been amplified because of the post-recession economic challenges with which we’ve all had to grapple. Companies are doing everything they can to re-ignite their revenue-building capacities, like implementing marketing automation for example. They are…
“Revenue Performance Management” (RPM) will be one of the most important business concepts to emerge in this decade. The future of B2B revenue revolves around it. Your success as an organization depends upon it. And your career as a leader may hinge upon it.
How do we know? Because according to a new survey conducted by Marketo, RPM Leaders achieve 128% more revenue against their plans than average companies, and 178% more than the least mature companies.
So, what is it RPM?
So how big is big data? And why is it important to all of us involved with deploying marketing automation and Revenue Performance Management (RPM) to drive profitable, sustainable growth? On the bigness question, consider this: Cisco has forecast that by 2013, the amount of traffic flowing over the internet annually will reach 667 exabytes. Just to put that in perspective, one exabyte of data is the equivalent of more than 4,000 times the information stored in the US Library of…
As I said in my last post, collaboration has become a cornerstone for business strategy and innovation. Today’s buyer expects unprecedented service, an increased understanding of the problems they face and impeccable interactions. Customers deserve that level of engagement. This video discusses how companies that collaborate are benefiting by providing a seamless, integrated experience for the buyer and how those who do not collaborate are at risk of damaging customer relationships…
An oft discussed subject here at Marketo and throughout the broader Revenue Performance Management (RPM) sector is sales and marketing alignment. Collaboration surely is not just about having a “kumbaya” moment with your colleagues over in marketing and sales – or, for that matter, in IT, product development, finance, or customer support. In a recent video blog post, I discussed how open, honest and fact-based communication is a big part of the Marketo business and operating culture. We…
Fundamentally I believe that we need to live in a world of facts — a real world where there’s good news and sometimes not so good news. All too often people, particularly in the revenue function, spend time trying to focus on what they wish were true. This is where real trouble happens. In this video, I’ll explain the importance of being able to leverage marketing automation to provide hard facts to make good decisions throughout the revenue cycle.
