Product and Industry Commentary
Meaningful metrics and dashboards to help you prove and improve ROI.
I’m pleased to welcome Stephanie Worthington, Director of Corporate Marketing at Coraid, as a guest blogger. Stephanie is an accomplished marketing executive with a proven track record of B2B marketing programs and strategies. We are excited to welcome her with a fantastic tip for fellow Marketo users.
A simple thing you can do to create order from chaos in your Marketo Activities Folder is to come up with a naming convention. This will provide organization and considerably shorten the…
Continue Reading »
If you are like me, new to the world of online communities and engagement tactics, you may be wondering, “What is the importance of joining one? What is the point of posting discussion threads and encouraging engagement from others?”. And more importantly, ”Is it worth my time to vote on articles and ideas, and if so, why?”. These are all questions I’ve been thinking about in my first few months here at Marketo as Community Manager, and wow have I learned a lot!
Since its creation in…
Continue Reading »
I love spring – flowers blooming, birds chirping, blue sky and warmer weather. Spring brings excitement, and I am very excited about what we are creating at Marketo. We just released our April update, which includes a number of requested features and improvements. There is more to come in the next few months, so be sure to subscribe to this blog so you don’t miss out on the exciting features that will enrich your experience with Marketo.
April Updates:
Continue Reading »
Marketo will be joining Adroll and GirlsInTech for a party that can’t be missed at Monarch SF at this year’s ad:tech sf and you’re invited!
Details:
Who: Marketo, Adroll, GirlsInTech
What: ad:tech Afterparty
When: 8:00PM to 12:00AM, April 3rd
Where: Monarch SF
How: Register now.
Additionally, we’ll be kicking off the night at the following events:
Continue Reading »
Last week, Lauren Carlson, a CRM Market Analyst for Software Advice, sat down with Jon Miller, Marketo’s Vice President of Marketing, to discuss the launch of Marketo’s new integration with Microsoft’s Dynamic CRM. This exciting announcement opens the gates to 32,000 Dynamics customers, who will now be able to integrate with the world’s leading marketing automation system with a single click of a button. Watch as Lauren and Jon discuss:
Continue Reading »
I’m pleased to welcome Sid Mistry, Senior Manager of Demand Generation at Crowd Science, as a guest blogger. Sid has been leading B2B Demand Generation and Marketing Programs for more than eight years. As one of Marketo’s first 50 customers at Right90, he has since implemented Marketo at Selectica and Crowd Science. We are thrilled to welcome him.
Once upon a time in marketing automation land, there was a white paper that was orange and needed some juice. But more on that later. Let’s…
Continue Reading »
It is always a happy day around the Marketo offices when we receive recognition for our innovation and thought leadership in the marketing automation space.
Early last week, we were pleasantly surprised when CRM luminary Denis Pombriant notified us that Beagle Research had given a Short Tale Award for Best Video Under One Minute to our video “I’ll Have What He’s Having.”. As Pombriant states, “this video gets three points across in half a minute—40% more revenue, better leads, 264%
Continue Reading »
I’m pleased to welcome Peggy Burke, Principal at 1185 Design as a guest blogger. She discusses risk taking, pushing the envelope in branding, and the ideas behind the design of the new Marketo website.
Choose an enterprise technology brand. Now type in their URL and engage. “With what,” you ask? Exactly!
We live in a world of engagement through some of the most extraordinary and disruptive technologies. These very technologies persuade us to take risk with our personal information, our…
Continue Reading »
This week Marketo launched a redesigned website that could not be more deliciously different from its previous site – and frankly, from any other B2B marketing site today. Today’s effort is not just a pretty new face for Marketo. It signifies a new era in design vocabulary for Marketo and is just the first step, albeit a grand one, in a plan to overhaul the external design effort for the entire company.
So, where did all the purple go? Don’t get us wrong—Purple is still the core brand…
Continue Reading »
I can’t believe that it has already been one year since we’ve launched the Marketo Community! What an amazing year it has been – we now have over 10,800 engaged users, 65 Community-generated ideas that are now in the product, and an incredible content database of discussions and documentation that helps thousands with their questions each day. None of this could have been possible without the passion and brilliancy of the collective Marketo Community — cheers!
To celebrate, we are…
Continue Reading »
Older Posts
