Modern B2B Marketing
Modern B2B Blogs
August 13, 2010
Unica Turns Blue: IBM’s Acquisition Further Proof of Marketing Automation & Analytics Growth
Posted by Phil Fernandez
Marketo CEO talks about motivations for IBM to acquire marketing analytics and campaign management company, Unica.
Posted by Phil Fernandez in Accountability | Marketing Automation | Modern B2B Marketing | Modern B2B Sales | Phil's Posts
July 8, 2010
Help! I’m New To Marketing Automation – Where Do I Start?
Posted by Maria Pergolino
B2B organizations are looking at ways to improve marketing and sales integration, increase revenue, and decrease costs while achieving better marketing ROI. For these organizations, the answer is: marketing automation.
Starting on the path of this upgrade to your business can be confusing. Where do you begin? What do you start looking at when you want [...]
Posted by Maria Pergolino in Marketing Automation | Modern B2B Marketing
June 20, 2010
Lessons Learned: A Reflection on Marketing Automation
Posted by Shonal Narayan
An evaluation of marketing automation and lessons learned from implementing a marketing automation solution.
Posted by Shonal Narayan in Accountability | Marketing Automation | Modern B2B Marketing
February 8, 2010
Marketing Automation: Simple Ways to Get Started
Posted by Maria Pergolino
For B2B organizations looking to shorten sales cycles, increase revenue and achieve better marketing ROI, marketing automation is the natural answer. This post lists out ways for marketers to get started with marketing automation.
November 11, 2009
Best Practices from the Front Lines: Thought Leadership with Mark Fidelman
Posted by Maria Pergolino
The commercial open source community deals with heavy volumes of web traffic, most open source companies require precise user segmentation to better understand who and how to prioritize and target. Sophisticated marketing automation tools are needed to aid marketing and sales throughout the entire lead nurturing process.
November 3, 2009
Marketing Features in Salesforce.com Winter 10
Posted by Maria Pergolino
Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. This post describes enhancements to campaign management, email functionality, dashboards, and social media in Saleforce as part of their Winter 10 release.
June 17, 2009
Marketo Ignite Revenue Sales Insight Launch Party
Posted by Maria Pergolino
On Thursday, June 4th over 200 customers, prospects, analysts and friends of Marketo attended an evening at Hotel Vitale in San Francisco for the launch of Marketo Sales Insight. View this post to see pictures of the event, post your thoughts about Sales Insight, or read the tweets from others about the Ignite Revenue Party.
June 2, 2009
The Cost to SMBs of Not Implementing a Marketing Automation System
Posted by Maria Pergolino
SMBs should consider marketing automation instead of using multiple tools to score, email, and manage their leads. Using a marketing automation solution like Marketo will help them achieve their ROI much faster than operating multiple systems, and will reduce sales cycles and sales efforts.
May 15, 2009
How Marketers can be as good as Google
Posted by Maria Pergolino
Similar to how Google stays ahead of the other search engines, you need to create online marketing to stay ahead of your competition. It’s not that you have to do everything perfect, it’s just that you have to stay current in your B2B marketing efforts, and strive to making continuous improvements so your prospects and customers don’t seek out alternatives to your product. Use these tips to get started in email, lead scoring, and search marketing efforts so you can be as good as Google!
March 3, 2009
5 Reasons Why Lead Management is more than Lead Nurturing and Scoring
Posted by Jon Miller
Achieving the full benefit of lead management requires much more than just lead nurturing and lead scoring. Those are necessary but not sufficient components of a complete solution; by themselves they don’t automate many of the marketing processes, especially the key interfaces to and from marketing and sales, that are necessary to really unlock growth. So, here are my top five lead management best practices beyond lead nurturing and lead scoring.
Posted by Jon Miller in Demand Generation | Lead Management | Lead Nurturing | Marketing Automation