Marketing Automation
Marketo's Marketing Automation Buyer's Kit
Make an intelligent and informed decision to ensure success with your marketing automation system.
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The Definitive Guide to Lead Nurturing
The ultimate resource for lead nurturing, whether you're just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.
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I recently finished a book on Thomas Edison. Contrary to public belief, he did not invent the light bulb—instead he discovered the carbonized filament that made the process of electric lighting more efficient, long-lasting, and available. That is what we as marketers try to do with marketing automation—make the process of marketing more efficient, long-lasting, and available. Most of us, like Edison, are dabbling in the great unknown with trials and errors when it comes to marketing…
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Want to know the ROI of social media? So do we. With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo.
How did we do it? We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. Sticking with our Revenue Rockstar theme, we designed three limited edition “Marketing Rockstar” decals. Visitors to our Facebook page are prompted to “Like” our page which…
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From the first day we start a job in marketing, many of us are taught to focus on leads. We learn to build successful lead generation programs, implement effective lead nurturing campaigns, and cultivate leads from our website and social media content.
We do such a great job and we can’t wait to tell our executive teams how many leads we generated in our monthly or quarterly department reviews. Unfortunately, this is where I believe many of us make major mistakes. Believe me, with 20…
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Imagine being able to automate the routine and repeatable tasks associated with lead nurturing, lead scoring and lead management. Well, that’s the reality! Check out our new video to see how organisations are using marketing automation to nurture leads, trigger behaviour-based communications and collaborate better with sales – and having fun doing it!
See the view from Mission Control here or on YouTube, enjoy!
What do you think? Is it fun? Is it too serious? Is it too close to our…
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The three As: Algebra, Analytics and Automation. If you’re not using these three concepts in your online campaigns and for determining marketing ROI, your numbers aren’t adding up the way they could be.
The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix. By utilizing math, bigger ideas can be reduced into smaller equations. Once you have a better idea of the big picture, one can improve results.
- Algebra: It might not seem…
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If you are a B2B marketer, you’ve probably heard the terms “game theory” or “gamification” in regards to advertising a few times. But what does gamification mean and what does game theory have anything to do with marketing?
Game theory is a method for analyzing calculated circumstances, such as in games, where a person’s success is based upon choices. Gamification is the use of game design dynamics and mechanics to solve problems and engage people involved in non-game activities.
With…
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Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar. For a quick refresher, the webinar recording is now available to view on demand.
Q: From a B2B standpoint, how important is it to give information/content “free” (ie,…
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Problem: Social media is a “24 hours a day, 7 days a week” proposition, but your business is more like a 9-to-5, with the occasional 7-to-7 or more, situation. What is a social media marketer to do?
Solution: Integrate your marketing automation process for use with social networking.
Unlike more traditional types of campaigns, social media marketing requires a bit more attention to truly cultivate the type of following that produces real marketing ROI. Some marketers believe the answer…
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The abundance of information available online and on social networks has fundamentally changed the way that customers research and buy solutions. Because of this there must also be change in how we market and sell to them.
Today I’m asking if marketing automation is changing the world of B2B marketing? And the answer is a resounding “Yes!”. Marketing automation is the platform from which modern B2B marketers are launching their new programs and adapting to the changing environment.…
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Phil Fernandez, CEO of Marketo, was a guest on the SLMA Radio show, a weekly program that showcases the voices of industry leaders. I’m always up for listening to a CEO talk about sales and marketing, so I listened to this the other day while packing up content for an upcoming trade show. Below are some of the highlights I took from the podcast.
Sales and Marketing: a Quick History
In the past, marketing was seen as the one arm of an organization that got a “pass” when it came to the…
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